Behavioural Economics for Sustainability: Selling products & initiatives that cut costs & cut carbon

What we do

We use Behavioural Economics to make you more successful


What we do
We change people’s behaviour


    In order to?

  1. Create desire for products that reduce carbon output
  2. Create desire for lifestyle choice that reduces carbon output

For whom?
Business’ products, and governments’ lifestyle initiatives. And the lifestyle of the people employed by both.

Benefits?
As well as increasing business’ sales, or government initiative engagement, more often than not we cut costs too.

More benefits?
Our approach ubiquitous, persistent, and near costless to enact. So if your customer is A/B/C1/C2/D or E, and you don’t want communication that only works when you prop it up with piles of cash, we’re here stop you wasting money. (And who doesn’t want that.)

What’s the magic?
There is no magic. Simply put, we are all highly context dependent: How and when information is delivered is as important – if not more so – than the information itself.

Why have I been wasting my money on inefficient methods?
We all have. However, our context dependencies have been well documented and understood over the last 25 years or more, and have recently surfaced in popular culture as solid, reliable methods. Everything has to have a beginning. You – and many other people – are in it now. We’ve spent time and effort working out how to deliver this for business and government, and are happy to help you get ahead while your competitors flounder around trying to make sense of it.

What’s the proof behind all this?
A branch of psychology called behavioural economics. We can now explain a lot that the persisting Keynsian ‘rational actor in a rational world’ approach can’t – like why only half of all advertising works, and why focus groups don’t always match reality (our considered answers don’t account for our unconscious impulsive behaviour).

Sustainable behaviour architecture
If you want to sell your low carbon product or communicate your low carbon initiative, or if you need help to creating sustainable products or initiatives, you’re at the right place. (Along with all our other clients. And the businesses and authorities that keep asking us to help them.)

Contact us at info@thehuntingdynasty.com or phone now on 0844 357 9072.