What we do
We make hard-working communications that use provable behavioural techniques – not lay-hunches and gut feel – for marketing and government budget-holders.
This sells well ‘upstairs’. Our approach is to wrangle cognitive-behavioural theories (such as behavioural economics, behavioural decision theory, environmental psychology, etc) together with high-level commercial advertising experience. (This mix of skills are rarely found in one agency.)
We use a cognitive-behavioural brief to research and define behavioural strategy, and then/or our behavioural communications brief to create behavioural marketing or behavioural design work from creative teams.
As well as behavioural and advertising experience, we also have experience creating sustainable behaviour. Colwyn had a previous agency that specialised in this work, and Oliver has written a book about 19 ways to inspire sustainable behaviour »
Using cognitive-behavioural theories as part of the comms mix means that behavioural change can be costless, persistent, and covert – this is the magic combination perfect for sustainability champions from business to government who have metrics that can’t just be ’sold’ using the techniques of desire and aspiration. We have done a lot of work in this area.
See our slideshare space for more »
Contact us at info@thehuntingdynasty.com or phone now on 0843 289 2901.
Phone us on 0843 289 2901
