Choice architects creating sustainable behaviour in customers, employees, and constituents – painlessly

About you

You’re one of these three types of organisation:

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  • 1. You need to sell a sustainable product

    • It’s a swap for an existing product in the market
    • You’re probably a manufacturer

    Characterised as the purchase of a lightbulb, up to the house that surrounds it (and the electric car in the garage), this is very much like ‘marketing as usual’ which can work well. The benefit of working with us is that we have all that experience (Saatchi, Ogilvy, Leo Burnett, Bates) so know how to create differentiation in the marketplace, but we also understand non-rational behaviour that can lead to suprisingly simple and powerful solutions, eg Hybrid car sales increase in the US related to the order in which sales incentives are presented.

  • 2. You need to create sustainable behaviour in a group of people

    You’re probably:

    • A legislative body
    • A government
    • Internal communications for business

    Mostly messaging in this area is in the form of injuctions ‘Don’t/Please/After/Stop’, incentives, or awareness that translates into action (for instance you might expect to see a littering campaign based around Chris Jordan’s images from Midway Island). This can work, at times. We know when. And we know when to use social psychology to create a

    ”…set of procedures that are essentially costless to enact but produce levels of change comparable to… other mechanisms” Caildini

    Here’s an example of 10 words that saved 7 trillion gallons of water.

  • 3. You have a product to sell that also requires behaviour change

    This is usually a polarised group of either:
    • Small startups (VC backed perhaps)
    • Global business

    You need some really clever positioning – and it doesn’t have to hurt, doesn’t have to be big, and doesn’t have to be costly. The benefit of working with us means you get decades of digital marketing experience ($millions dollars worth incremental revenue for past clients – and awards, but you could care less about them), behavioural psychology know-how, and big brand experience. Streetcar is an example of this category, as is P&G’s cool water washing powder.

Talk to us about your product change or lifestyle change challenge, and we’ll tell you how to get there with simple and cost effective behavioural communications – contact us at info@thehuntingdynasty.com or phone now on 0844 357 9072. If you want to talk to us about using us a whitelabel then start a conversation with us here (shhhh) whitelabel@thehuntingdynasty.com