Who we are


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Oliver Payne FRSA


Founder, Director

oliver@thehuntingdynasty.com
Linkedin

A behavioural specialist, author ( Routledge 2011), commentator ( The Guardian, Esquire Magazine, The Telegraph, etc), ex-ad creative, and manager.


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Oliver has worked in communications for a long time, and is the founder of The Hunting Dynasty.


He began working in digital startups in Liverpool, NY, and London in the mid 90’s (after a Graphic design degree), shaping digital interaction and inventing some interactive TV elements that are on EPGs today. He was Creative Director up to board between 1999–2009 at Saatchi & Saatchi, and Ogilvy in London on global advertising campaigns for some of the world’s biggest and best-known companies, including BP, P&G, Cisco, IBM, Castrol, Avis, Toyota, and Visa. He’s won lots of the world’s top global advertising awards, and sat on global judging panels.


Since the late 2000’s he’s been working with psychology specifically through The Hunting Dynasty looking to find and build interventions that change behaviour.


He is author of ‘Inspiring Sustainable Behaviour: 19 Ways To Ask For Change’ [link on this site | link to Amazon (Routledge, 2011), which wrangles together environmental and social psychology, behavioural economics, and decision theory.


He is an advisor on the Influence Advisory Panel populated by experts from academia, politics, military, government and civil society.


A speaker on behaviour at NATO (Latvia), Gov departments (Whitehall), Start-ups (Netherlands), Science Museum (London) and others.


Co-founder of the nearly five-year-old London Behavioural Economics Network which meets monthly.


He is a Fellow of The Royal Society of Arts, a member of The Association for Qualitative Research, and an Affiliate of the British Psychological Society.


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Davina Blake-Lawson


Client Services Director

davina@thehuntingdynasty.com
Linkedin

Davina is an exceptionally experienced Client Services Director having worked across direct, digital, and behavioural marketing.



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Applied psychology for behaviour change work is useless without experienced people to make the markets, and manage the ‘apply’ bit from start to finish. With a decade of experience in client service in one of adland’s largest global networks before working with The Hunting Dynasty, Davina is the lynchpin of our client Service and new business. She has a broad experience in all types of comms including digital, social, mobile, and direct mail, on brands including The Co-Operative, IBM, BaByliss, Revlon, Sherna, Cape Promise, and others.


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Lina Skora, MSc. MBPsS


Senior Behavioural Scientist

lina@thehuntingdynasty.com
Linkedin

Lina a PhD candidate, is a Member of the British Psychological Society, and a vital part of upholding the psychological standards of the work as well as overseeing its journey into applied interventions.

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She has a background in behavioural and cognitive science, with a Bachelors degree in Psychology & Management, and a Masters degree in Social Cognition: Research & Applications, UCL. Lina curates the full suite of approaches in our research ‘test battery’. Her academic achievement (with the highest dissertation score in her year), and background working in European government and well as campaign teams for the a UK political party, as well as experience running charity accounts stands her in great stead with all of the Hunting Dynasty clients, since she joined the company in 2015.


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Jamie Romain


Creative Director

jamie@thehuntingdynasty.com
Linkedin

An award-winning advertising creative with experience from some of the biggest agencies in direct, digital, and behavioural marketing, Jamie looks after all collateral that leaves the agency.

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Jamie is an advertising creative with experience in direct, digital, and behavioural marketing and is a creative director for The Hunting Dynasty.


He’s spent the last decade creating campaigns for global clients including IBM, American Express, Yahoo, Cisco, Dove, and more at Ogilvy » London, UK, as well as behavioural marketing. He has won many industry awards – D&AD, Cyberlion, Campaign, and many DMAs – and his IBM Seer for the Wimbledon tennis tournament was the first augmented reality app to use live data, was featured in the Economist magazine, and is still used as a case study by both Google and the BBC.







Shanky Kumar, MSc. MBPsS


Behavioural Scientist
President of The Hooria Foundation (THF)
Linkedin

Shanky is a Member of the British Psychological Society, a freelance behavioural scientist extensively trained in psychometrics and statistical analysis and holds a gold-medal Masters degree in Research Methods in Psychology from UCL.

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Shanky draws her strength from the international community research work in India and the U.K. alongside strong academic achievements – she holds a first class honours for all her education, including Bachelors in Psychology, Masters in Psychology, and MSc degree in research methods in Psychology, UCL.


She is interested in understanding and influencing behaviours by blending behaviour science inspired technologies with Qualitative and Quantitative methods.


Previously, she has worked for UCL (UK), behaviour research companies, and a super-speciality hospital in New Delhi (India).


She is also Co Founder & President of The Hooria Foundation (THF) – her non-government charity organisation – which empowers young women in India.


Shanky analyses research, provides reports and advises on projects for The Hunting Dynasty.



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George Deane, MSc.


Behavioural Scientist

George is a PhD candidate, and freelance behavioural scientist with a masters degree in Cognitive and Decision Sciences from UCL, and experience with several world-leading behavioural design agencies.

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George is interested in the application of insight from the behavioural and cognitive sciences to the domains of branding, marketing and user experience. As part of his MSc in Cognitive and Decision Sciences, George interned at Final Mile, an internationally recognised behavioural design agency based in Mumbai. Since then, he has worked for the award–winning company The Behavioural Architects as their Behavioural Economics Intelligence Consultant, and now works freelance as a cognitive and behavioural science consultant. George conducts research, provides literature reviews, and advises on many projects for The Hunting Dynasty.



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Alexandra Mecklenburg FRSA


Business advisor

Alex advises The Hunting Dynasty on a wide variety of business opportunities thanks to her decades of experience including Managing Director in the digital and advertising world.






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Dr Simon Moore, PhD, CPsychol


Chartered Psychologist & advisor
Linkedin

Chartered psychologist very experienced with organisations and brands using behavioural economics, emotional profiling and engagement.

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Simon is a Chartered Psychologist » with the British Psychological Society. He works with organisations and brands in the areas of behavioural economics, emotion profiling and engagement for InnovationBubble », The Hunting Dynasty, and others.


He has specialist knowledge of customer-brand personas. He is trained in psychometrics and statistical analysis. Simon is an author and regularly presents papers at academic and business conferences.


He often appears in the media providing psychological insight into organizational and consumer matters, and has worked with such companies as Sony, Bupa, Pukka Pies, Universal Film Studios, providing them with professional academic advice and research support. He has also provided scientific support in the form of media comment for launch campaigns, PR and branding projects He has a wealth of experience of working with businesses and brands conducting ‘Health-Checks’ and delivering innovative and insightful solutions.


Recent work includes the development of a Recommendation Index (BRI) to measure the potential WOM reach of Brands.