Oliver Payne
is the founder of The Hunting Dynasty. He started out in digital marketing at the dawn of the internet-era. He went on to spend over a decade at Saatchi & Saatchi », and Ogilvy » as a Creative Director up to board level on global advertising campaigns and innovative communications for some of the world’s best-known companies, including BP, P&G, Cisco, IBM, Castrol, Avis, Toyota, and Visa. He’s won over thirty of the world’s top global advertising awards », including Grand Prix and DMA, Cannes, D&AD, and sat on global judging panels for digital and integrated advertising.

He set up The Hunting Dynasty to mix his advertising experience with cognitive-behavioural theories such as behavioural economics, behavioural decision theory, and environmental psychology, to create communications that really work. He’s equally comfortable working with governments and businesses, and speaks privately and at conferences and think tanks on cognitive-behavioural communications. He is a sometime-blogger for The Guardian Sustainable Business blog » on behavioural communications, and organises London (UK) behavioural communications monthly informal drinks for communications, marketing, and research specialists working with cognitive-behavioural theories.

He is a member of The Royal Economic Society, and a member of The Society for Consumer Psychology.

He is the author of ‘Inspiring Sustainable Behaviour: 19 Ways To Ask For Change’.

Email oliver@thehuntingdynasty.com

Colwyn Elder
looks after planning and strategy for Hunting Dynasty clients. She’s worked across many brand categories, in many places such as London, Cape Town, Tokyo, and Amsterdam.

Colwyn’s life as a planner began well over a decade ago at Leo Burnett » London working on McDonald’s product testing McVegetable Deluxe, and pitching presentations to offer more non-meat items on the menu. At Bates » Japan Colwyn worked predominantly on Audi and Lucky Strike. With the ban on tobacco advertising, Lucky Strike was an iconic brand in a dark market – an opportunity to hone skills in brand communication built on ideas rather than media.

At Springer & Jacoby » Amsterdam she won Gold at Cannes in 2005 for Olympus Cameras ‘What you choose to remember’ TV ad. It was named one of the top 10 Dutch commercials of the century by the Dutch Television Museum, and the online work that this strategy spawned scooped EPICA, Art Director’s Club, and New York Festivals’ awards. On her return to the UK she focused on planning for charitable brands (NSPCC, Breast Cancer Care, Action Medical Research, CACHE) as well as Cause Related Marketing for Vodafone. In 2006 green was the new black and despite eco-fatigue, no-one could deny the issue of sustainability.

The following year she co-founded Green Sky Thinking, a brand planning partnership focused on socially and environmentally responsible brands, and now heads up Planning & Strategy for Hunting Dynasty.

Email colwyn@thehuntingdynasty.com

Behavioural Insight Unit support

Sruthi Chandrasekaran
is a Masters student of social policy at the University of Oxford, and Felix Scholar, following her Masters degree in economics (minor in marketing) in India.

She has worked on projects with the Oxford Student Consultancy, Kenya Education Partnerships, Massachusetts Institute of Technology-Abdul Latif Jameel Poverty Action Lab (J-PAL) where she received Cornell University certification to conduct work on human subjects, and the Max-Planck Institute for Human Development amongst others.

Her interest in behavioural economics and policy-making is a perfect fit with The Hunting Dynasty, where she has recently researched peer-reviewed papers on cycling behaviour, and consumer behaviour in the home. She is interested in bridging policy with behavioural economics for sustainable and
equitable living.

Nathalie Spencer
is a freelance researcher based in London.  With a Masters degree in Behavioural Economics and a Bachelors degree in Commerce, she is well-placed to join the dots between the academic literature on behavioural studies and actual business practice.  Her Masters thesis investigated the determinants of non-strategic punishment, an important aspect of the maintenance of cooperative behaviour, with a particular focus on the role of emotions, time, and social norms.
 
In addition to her ongoing research and experiments at the Behavioural and Experimental Economics Lab at Maastricht University, she has worked with think-tanks and consultancies in London.  Nathalie’s work with The Hunting Dynasty involved looking at cognitive-behavioural and infrastructural interventions to address the high Green House Gas emissions embodied in consumer use of products from the world’s leading FMCG.

Behavioural Comms Unit support

Jamie Romain
is an advertising creative with experience in direct, digital, and behavioural marketing.

He’s spent the last seven years creating campaigns for global clients including IBM, American Express, Yahoo, Cisco, Dove, and more at Ogilvy » London, UK, as well as behavioural marketing for The Hunting Dynasty. He has won many industry awards – D&AD, Cyberlion, Campaign, and many DMAs – and his IBM Seer for the Wimbledon tennis tournament was the first augmented reality app to use live data, was featured in the Economist magazine, and is still used as a case study by both Google and the BBC.

Drawn to the way cognitive-behavioural theories can create more efficient and effective advertising, Jamie works with the The Hunting Dynasty to combine the two.