A sustainability communications agency specialising in creative ways to promote products and behaviour

Oliver Payne – Founder, CEO

I founded The Hunting Dynasty to give companies who are serious about sustainable development an unfair advantage: the sharpest minds in marketing.

Me in four bullet points:
• ex-Ogilvy
• ex-Saatchi & Saatchi
• D&AD and NYF Judge
• Winner of over 30 of the world’s top creative awards

I run the day-to-day operations, and look after our creative product. Founder, CEOOver the last 15 years I’ve worked for pure-play digital agencies, for large global advertising networks like Saatchi & Saatchi and Ogilvy, and have worked under my own name, up to Creative Partner at Board level.

I’ve predominantly delivered digitally advertising for some of the world’s biggest – and non-sustainable – brands including BP, P&G, Cisco, Cancer Research UK, Ford, Yahoo!, IBM, Castrol, Avis, Toyota, Visa to name a few.

I’ve won over 30 of the industy’s top awards, including the Grand Prix at the Revolution Awards, and Gold in DMA and Interactive DMA, Revolution, and Cannes Direct. I’ve been a Silver/Bronze/Finalist in many other award schemes around the world, including the Clio’s, Caples, One Show, New York Festivals, D&AD, Cyberlions, Campaign Direct, IMA, LIAA, Precision Marketing, and BIMAs.
Winning Revolution Grand Prix, 2006
Oliver Payne (second from left), Max Vinall, Al Murray

I’ve generated over €1,000,000 in incremental revenue for Avis from the digital alone. And for three years I had the most successful interactive TV advert on Sky for Toyota which delivered £3,000,000 of sales. Unfortunately it wasn’t the Prius. These are just two of the hundreds of successful solutions I’ve delivered. And even though it’s not always about awards, this work won those too.

I’ve developed industry firsts (for P&G at Saatchi & Saatchi); agency firsts for Ogilvy (Interactive Grand Prix and D&AD in-book); and a world’s first for Cisco. I’ve had work selected for inclusion in books and have judged my peer’s work – most recently at D&AD and the New York Festivals.

I know how to position the products and services that make for a sustainable world – from the new-and-improved angle up to and beyond resetting cultural norms – as these quotes from colleagues and clients attest.

This is the new marketplace. And this is where you find me making a difference.

“The choice is simple really. If our world is to ever make significant progress with the adoption of new, remarkable eco-friendly products and services, we need to … creatively sell environmental benefits by calling on those that have already memorized the playbook..: whether that’s been for a cleaning product, a designer sneaker company, an imported beer, or a four-wheel drive vehicle.”

Mainstreaming Green: 9 Rules For Popularizing Purpose With Today’s Consumer. © 2007 North Venture Partners

Find out more about The Hunting Dynasty.

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