What you get

✓ Provable, repeatable, error-ranged understanding of what psychologically drives behaviour, and what to do with it

✘ Not fractured ‘he said/she said’ research that makes coherent claims built on arbitrary hunches

✓ Sumptuous communication effortlessly built on strong foundations that work non-consciously and/or consciously, clearly explained and tested, and boardroom-friendly

✘ Not an imprecise, mystical, creative process characterized by ‘I think/feel…’ that promises change but delivers inconsistently, if at all

✓ On-call help and surgeries to support your needs, and workshops/training with tailored ‘playbooks’ and long-term evaluation of staff’s work

✘ Not advice that always turns into a project pitch or bloated retainers. And workshops/training without measurements of success