What we do
Born of a desire to find solutions that last for generations to come,
bring us a problem that involves humans, and we’ll solve it – permanently.
You might be at operations or project owner level (‘I need [outcome x] and I don’t mind how I get there’),
or you might be at an executional level (‘I need [outcome y] with my [advertising/internal-staff/community/incentive]
budget.’) – either way we can find the best solution for your parameters.
Primary & secondary psychology and behavioural research
The problem may have already been solved, so we can begin by interrogating previous research (and/or pick up the phone and ask the academics involved). But usually we observe and test ‘the person’, and ‘the situation’.
a. ‘the person’ in collaboration with InnovationBubble:
1. semi-structured psychology group interviews, journey mapping
2. implicit attitude tests
3. and existing research
b. ‘the situation’ and its influence on behaviour with our behavioural economics and randomised control trial experience
1. defining, altering, and observing (on/offline) environment in which decisions are made
Write strategy, and plan, deploy, and test interventions
By now we’ll all be pretty clear where we can apply levers of change, but we still need to optimize their effect.
a. Planning and strategy for suitable interventions
• Hone, observe, and check the solution(s)
Then we can be confident to deliver options for persistent behaviour change
Craft, build, and deliver finished interventions
Once we’re all happy with a combination of:
a. behavioural intervention
b. ease of implementation
(e.g the most effective behavioural ‘lever’ may be 10x more expensive than the second-best)
…we execute to scale, much like we did for PleaseCycle and their ‘media kit’. Could be in many executional forms, including but not limited to:
Social copy platforms and guides
Online (covert or overt interface, email, messaging, build, etc)
Policy planning, Street furniture, Parks
…where we might pull in some partners with deep executional knowledge to help with delivery.