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WE PREDICT AND CHANGE THE WAY PEOPLE BEHAVE

Welcome to the award-winning insight & communication agency that provides behavioural economics, applied psychology, testing data and experimentation, co-creation and ideation, and design implementation to business and government.


For a decade we have made hundreds of precision engineered approaches to solve behavioural challenges, tested on nearly half a million people on every continent in almost every country in the world, changing the behaviour of millions of people. Big or small, we work with every client to find considered and appropriate solutions.




“The Hunting Dynasty enabled us to consider the barriers to communicating effectively – resulting in far higher take-up.

I would thoroughly recommend!”



Ronan Carter, Director, Yomp/PleaseCycle
“Our customers didn’t understand our products: The Hunting Dynasty helped us… in fact, it was award-winning.

Knowledgeable, engaging and motivating.
I would recommend!”


Kevin Neal, Strategy and Innovation Manager, DAS Insurance UK

“The Hunting Dynasty gave us some really poignant insight for our marketing communications, rooted in behavioural science.

Unique, refreshing – sorely needed in the industry!”

Lotta Holmberg, Head of Marketing Communications, Pawsquad



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What we’re blogging about


GDPR – a nightmare for marketers? Behavioural science turns it i[...]
Cold-call emails: 3 gold-standard tips from our behavioural scienc[...]
Big Data (but not a Big problem solver)
A real crystal ball: how to correctly predict consumer attitudes t[...]
We are ancient creatures in modern times, fit for a world that no [...]

1. Insight

Some clients know exactly what needs fixing (a problem), others a clear outcome without a clear ‘thing’ to fix (a quiz!); either’s fine. We work carefully, and collaboratively to define the challenge – whether it be understanding perception, or altering a target behaviour.


Predictive insight looks a lot like standard market research but has lots of additional robust psychological techniques embedded. Behavioural insight and change (Define-Design-Test-Refine-Scale) is delivered with rigour ( ‘how big should my sample size be?’), and often involves Co-creation & Ideation and Communication implementation.


Out of our work we have tests we’ve turned into a  each built to solve recurring challenges in a ready-to-go format.



Predictive
Insight

Define ❯ Design ❯ Probe ❯ Report


Behavioural
Insight

Define ❯ Design ❯ Test ❯ Refine ❯ Scale




SHARPER FOCUS ON THEMES


Hundreds focus-grouped in the UK, Germany, Austria, USA, and France



  • Mental-Model-and-Pathway groups
Understanding where the audience are, why, and how to get a better outcome


  • Usability labs
  • Online community trials
  • Ethnography & Anthropology
  • And more



LIVE TESTS AT SCALE


Over 400,000 people live-tested in 191 of the world’s 195 countries



  • Randomised Control Trials
Changed behaviour & C-Suite ready reports


  • Tailored A/B and multi variant tests
  • Big Data analysis
  • And more


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2. Co-creation & Ideation


Turning insights into strategy, plans, co-creation workshops, models, and playbooks as guidance for a team is a great way help embed and support both the learning of techniques and co-producing the implementation of insights into usable outputs. Sometimes – and this is okay – we don’t need to do any more work. Either the challenge is solved, or the creation and crafting work is all done in the insight phase (very common in live trials). That’s okay.


We decide together.






YOUR EXPERTISE WITH OURS


Workshopped European, North and South American clients, and beyond




GET A ROUTE MAP


20 million homes in the UK, international retail, and UK service industry


  • Behavioural Communication & Marketing strategy



EMBED KNOWLEDGE


Playbooks in daily use
for many years


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3. Communication implementation

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Sometimes it’s overt ‘here I am’ messages. Sometimes, covert changes to an architecture or space, or subtle reorganizations or re-works of an interface. In short, any way that we ‘talk’ to another human being’s conscious or non-conscious is communication.


Along with our deep psychological knowledge, we have a wide range of experience in the design and advertising worlds. And that’s the first part of bringing together insight and communication; the second part is actually doing it. We have been doing this for nearly ten years at The Hunting Dynasty. We know how to craft an intervention so it will knock your socks off. Or sock you in the mouth. (So you can sock it to ’em – without putting your foot in it.)






GET IT WRITTEN


Tens of thousands of words of professional, behavioural-laced copy


  • Copy editing
  • Copy platforms
  • Copywriting



GET IT DESIGNED


From labels, to bound books, to large scale posters, and architectural alterations




BE LOOKED AFTER


Supporting and advising businesses from startups to the established 


  • Behavioural health check
  • On-call expert

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Our work

This is a small sample of our work – speak to us for more on these and other projects

Contact us

Give us a call, and our receptionist will direct you to the right person – or drop us an email and we look forward to getting back to you.

+44 (0)843 289 2901


london@thehuntingdynasty.com | @HuntingDynasty



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Who we are


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Oliver Payne FRSA


Founder, Director

oliver@thehuntingdynasty.com
Linkedin

A behavioural specialist, author ( Routledge 2011), commentator ( The Guardian, Esquire Magazine, The Telegraph, etc), ex-ad creative, and manager.



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Oliver has worked in communications for a long time, and is the founder of The Hunting Dynasty.


He began working in digital startups in Liverpool, NY, and London in the mid 90’s (after a Graphic design degree), shaping digital interaction and inventing some interactive TV elements that are on EPGs today. He was Creative Director up to board between 1999–2009 at Saatchi & Saatchi, and Ogilvy in London on global advertising campaigns for some of the world’s biggest and best-known companies, including BP, P&G, Cisco, IBM, Castrol, Avis, Toyota, and Visa. He’s won lots of the world’s top global advertising awards, and sat on global judging panels.


Since the late 2000’s he’s been working with psychology specifically through The Hunting Dynasty looking to find and build interventions that change behaviour.


He is author of ‘Inspiring Sustainable Behaviour: 19 Ways To Ask For Change’ [link on this site | link to Amazon (Routledge, 2011), which wrangles together environmental and social psychology, behavioural economics, and decision theory.


A speaker on behaviour at NATO (Latvia), Gov departments (Whitehall), Start-ups (Netherlands), Science Museum (London) and others.


Co-founder of the nearly five-year-old London Behavioural Economics Network which meets monthly.


He is a Fellow of The Royal Society of Arts, a member of The Association for Qualitative Research, and an Affiliate of the British Psychological Society.


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Davina Blake-Lawson


Client Services Director

davina@thehuntingdynasty.com
Linkedin

Davina is an exceptionally experienced Client Services Director having worked across direct, digital, and behavioural marketing.




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Applied psychology for behaviour change work is useless without experienced people to make the markets, and manage the ‘apply’ bit from start to finish. With a decade of experience in client service in one of adland’s largest global networks before working with The Hunting Dynasty, Davina is the lynchpin of our client Service and new business. She has a broad experience in all types of comms including digital, social, mobile, and direct mail, on brands including The Co-Operative, IBM, BaByliss, Revlon, Sherna, Cape Promise, and others.




Ronja Seiffert, MSc


Behavioural Scientist

ronja@thehuntingdynasty.com
Linkedin

Ronja is an experienced behavioural scientist from Germany holding degrees in Psychology and Human Decision Science.

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Previously she worked with The Behaviour Change Agency in Cape Town nudging people into making healthier and more long-term life decisions, such as HIV prevention, disease management and prevention, and giving direction on healthy food choice.


Ronja is now helping The Hunting Dynasty in different areas such as literature reviews, testing, creating communication, and advises on behavioural aspects of the work.


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Jamie Romain


Creative Director


Linkedin

An award-winning advertising creative with experience from some of the biggest agencies in direct, digital, and behavioural marketing, Jamie looks after all collateral that leaves the agency.


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Jamie is an advertising creative with experience in direct, digital, and behavioural marketing and is a creative director for The Hunting Dynasty.


He’s spent the last decade creating campaigns for global clients including IBM, American Express, Yahoo, Cisco, Dove, and more at Ogilvy » London, UK, as well as behavioural marketing. He has won many industry awards – D&AD, Cyberlion, Campaign, and many DMAs – and his IBM Seer for the Wimbledon tennis tournament was the first augmented reality app to use live data, was featured in the Economist magazine, and is still used as a case study by both Google and the BBC.






Shanky Kumar, MA, MSc, MBPsS


Behavioural Scientist
President of The Hooria Foundation (THF)
Linkedin

Shanky is a Member of the British Psychological Society, a freelance behavioural scientist extensively trained in psychometrics and statistical analysis and holds a gold-medal Masters degree in Research Methods in Psychology from UCL.

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Shanky draws her strength from the international community research work in India and the U.K. alongside strong academic achievements – she holds a first class honours for all her education, including Bachelors in Psychology, Masters in Psychology, and MSc degree in research methods in Psychology, UCL.


She is interested in understanding and influencing behaviours by blending behaviour science inspired technologies with Qualitative and Quantitative methods.


Previously, she has worked for UCL (UK), behaviour research companies, and a super-speciality hospital in New Delhi (India).


She is also Co Founder & President of The Hooria Foundation (THF) – her non-government charity organisation – which empowers young women in India.


Shanky analyses research, provides reports and advises on projects for The Hunting Dynasty.



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Lina Skora, MSc, MBPsS PhD candidate


Behavioural Science Advisor

lina@thehuntingdynasty.com
Linkedin

Lina is a PhD candidate in Cognitive Neuroscience, and published ( Springer 2018). She is a vital part of upholding the psychological standards of our work, advising The Hunting Dynasty on research methods and execution.

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Previously, Lina spent two years with The Hunting Dynasty as a Senior Behavioural Scientist, overseeing all behavioural aspects of our work, from literature reviews, to solution design, testing, and applied interventions. She also curated the full suite of approaches in our test battery. Lina has a strong academic background in behavioural and cognitive science, with a Bachelor’s degree in Psychology and a Master’s degree in Social Cognition from University College London (UCL). Her experience in bringing robust science into the applied world stands her in great stead with all of The Hunting Dynasty clients.






Alexandra Mecklenburg FRSA


Business advisor

Alex advises The Hunting Dynasty on a wide variety of business opportunities thanks to her decades of experience including Managing Director in the digital and advertising world.






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Dr Simon Moore, PhD, CPsychol


Chartered Psychologist & advisor
Linkedin

Chartered psychologist very experienced with organisations and brands using behavioural economics, emotional profiling and engagement.

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Simon is a Chartered Psychologist » with the British Psychological Society. He works with organisations and brands in the areas of behavioural economics, emotion profiling and engagement for InnovationBubble », The Hunting Dynasty, and others.


He has specialist knowledge of customer-brand personas. He is trained in psychometrics and statistical analysis. Simon is an author and regularly presents papers at academic and business conferences.


He often appears in the media providing psychological insight into organizational and consumer matters, and has worked with such companies as Sony, Bupa, Pukka Pies, Universal Film Studios, providing them with professional academic advice and research support. He has also provided scientific support in the form of media comment for launch campaigns, PR and branding projects He has a wealth of experience of working with businesses and brands conducting ‘Health-Checks’ and delivering innovative and insightful solutions.


Recent work includes the development of a Recommendation Index (BRI) to measure the potential WOM reach of Brands.


Conference speaking





Keynote speaker at the ‘Together Towards a Low Carbon Future’ conference run by @esbgroup & @iiea on the 23rd Nov, 2017, Dublin, Ireland. (~20mins talk, ~25mins panel)




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❯ Journalism, Interviews, Commentary

Journalist requests for comment, or background information on a topic. Editor requests for written articles. Podcast, TV, and radio requests



It looks exactly what I wanted. No, scratch that, it’s much better, more insightful and thorough than I could have asked for.”

Leah Hardy, Journalist (Cosmopolitan, and more), Broadcaster, Author


Oliver Payne’s writing is insightful, informed – but always entertaining. If you want to understand why we do what we do, he’s your man.”

Daisy Buchanan, Journalist (Grazia, The Guardian, Look, The Telegraph, The Mirror, Esquire, and more), and Author of ‘Meeting Your Match”

❯ Books & Chapters


Sole authorship





Amazon: UK | US | Canada | France | Germany | Japan


“There are several reasons to recommend this book… it is written in a frank, conversational style that most readers will find appealing… the author covers a great deal of ground and effectively summarizes the technical literature in an easily digestible format. The book also includes a glossary of terms, making it easy for the reader…”
Adam Mayer, Journal of Environmental Studies and Sciences, Volume 4, Issue 2, June 2014


Oliver Payne, Founder of The Hunting Dynasty, is the sole author.


This books asks why do short-term memory tasks change our behaviour? How is our worry-profile the same as an Argentinean farmer’s?


It uses robust, peer-reviewed psychological insights to show how to change behaviour. It will teach you how to ask for persistent, pervasive, invisible – and in some cases near-costless – change by using our hidden quirks, judgmental biases, and apparent irrationalities.


It’s of great value to policymakers and professionals in marketing and communications departments dealing with issues of resource-stress.

Co-authorship of a chapter


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Lina Skora, Behavioural Science Advisor, MSc MBPsS PhD candidate, is the co-author of a chapter on psychology in the Handbook of Human Motion.


The Handbook of Human Motion is a large cross-disciplinary reference work which covers the many interlinked facets of the science and technology of human motion and its measurement. Individual chapters cover fundamental principles and technological developments, the state-of-the-art and consider applications across four broad and interconnected fields; medicine, sport, forensics and animation.


The Editors-in-chief are Müller and Wolf.


Office

Head office

The Hunting Dynasty
ClubWorkspace, The Leather Market
Weston St
London SE1 3ER


map

“We are ancient creatures in modern times.”

The Hunting Dynasty

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