video

WE CHANGE THE WAY
PEOPLE BEHAVE



For nearly a decade we have delivered growth-focussed award-winning behavioural economics and applied psychology consulting for businesses and governments – you’ll find acquisition, conversion, retention, and branding in sectors such as FMCG, start-ups, financial, charity & giving, entertainment, sustainability, staff, spaces & architecture, and special projects for research managers, marketing managers, growth officers, CEOs, HR, PR, and internal departments – worldwide.


Welcome to The Hunting Dynasty.


  • Perception


  • Looking for mental models of the audience

  • Perceptions are formed within contexts – social, experiential, and many more – and form a mental model often operating at a sub-conscious level. Understanding these is vital to drive a big strategy or improve against competition.



  • Conversion


  • Switching the interested to the engaged

  • Many decisions are made relative to what we can have, not absolutely about what we want – context makes a big difference. We design and test communications and that influence behavior by altering context, and many other effects.



  • Nurturing


  • Nurturing users to increase engagement

  • Understanding how the human brain works is vital in making sure the use of your service or product is smooth and enjoyable for users, and efficient for organisations – especially as we struggle to break habitual patterns of behaviour.




❯ Our work



Perception

Looking for mental models of the audience




Typical projects



wide_shallow

products & techniques


Brand Personality Map

A score of brands’ personality, and the direction consumers wish it to change, all mapped versus competing brands. Superb for re-energising a brand or service


More

Semantic Pairs survey

This is the ‘Eveready battery’ of attitude tests to measure,
1. evaluation, 2. potency, and 3.activity. Great for understanding a brand or service


More

Mental-model focus groups

Carefully crafted questions that establish the mental models of a target audience – often lacking in traditional qual research. We use these models of the world to anticipate, predict, and decide our behaviour


More

Qual-to-Quant-to-Strategy

A full package that gives direction to all categories of communication founded on behavioural principles and informed by data from the Mental-model focus groups and online surveys at-scale, formed into a strategic how to deploy guide


More





wide_shallow


Conversion

Switching the interested to the engaged




Typical projects


wide_shallow


wide_shallow


products & techniques


Randomised Control Trials

RCTs have typically been used to evaluate medical interventions (blog). In their simplest form, an RCT involves evaluating interventions by comparing them to a control with large enough sample sizes (blog)


More

Behavioural layouts

Highly crafted design, layout, copy, sequencing showing where and why behavioural interventions are being suggested/deployed. Great to share our knowledge, and to synchronise with client’s internal build capacity


More





wide_shallow


Nurturing

Nurturing users to increase engagement




Typical projects


wide_shallow



wide_shallow


products & techniques


Randomised Control Trials

RCTs have typically been used to evaluate medical interventions (blog). In their simplest form, an RCT involves evaluating interventions by comparing them to a control with large enough sample sizes (blog)


More

Behavioural layouts

Highly crafted design, layout, copy, sequencing showing where and why behavioural interventions are being suggested/deployed. Great way to share our knowledge, and to synchronise with clients’ internal build capacity


More

Comprehend-Motivate Test

Our award-winning online test of comms to measure understanding and motivation to act. Great for legal, financial, medical, and other information-critical processes




More

Behavioural pathways

Our bespoke pathway tool to identify the capability, opportunity, motivation, and importance at each step of a user’s pathway. Great for working out where to deploy behavioural interventions



More


wide_shallow


Workshops

A powerful tailored workshop based on the client’s own work to teach-and-apply in one easy half day or one day session



More

Playbooks

A library of ‘good and bad’ behavioural executions designed for the needs of each client, using category examples and client’s actual work


More

Scoresheets

A quarterly review of key comms work ‘scored’ for its use of behavioural techniques – correct selection of techniques, and quality of execution


More

On-site surgeries

Regular on-site visits with scheduled time to support on-going work of client teams – like having a behavioural expert on staff







Who we are


_peeps_SM

Oliver Payne FRSA


Founder, Director

oliver@thehuntingdynasty.com
Linkedin

A behavioural specialist, author ( Routledge 2011), commentator ( The Guardian, Esquire Magazine, The Telegraph, etc), ex-ad creative, and manager.



more

Oliver has worked in communications for a long time, and is the founder of The Hunting Dynasty.


He began working in digital startups in Liverpool, NY, and London in the mid 90’s (after a Graphic design degree), shaping digital interaction and inventing some interactive TV elements that are on EPGs today. He was Creative Director up to board between 1999–2009 at Saatchi & Saatchi, and Ogilvy in London on global advertising campaigns for some of the world’s biggest and best-known companies, including BP, P&G, Cisco, IBM, Castrol, Avis, Toyota, and Visa. He’s won lots of the world’s top global advertising awards, and sat on global judging panels.


Since the late 2000’s he’s been working with psychology specifically through The Hunting Dynasty looking to find and build interventions that change behaviour.


He is author of ‘Inspiring Sustainable Behaviour: 19 Ways To Ask For Change’ [link on this site | link to Amazon (Routledge, 2011), which wrangles together environmental and social psychology, behavioural economics, and decision theory.


A speaker on behaviour at NATO (Latvia), Gov departments (Whitehall), Start-ups (Netherlands), Science Museum (London) and others.


Co-founder of the nearly five-year-old London Behavioural Economics Network which meets monthly.


He is a Fellow of The Royal Society of Arts, a member of The Association for Qualitative Research, and an Affiliate of the British Psychological Society.


DBL

Davina Blake-Lawson


Client Services Director

davina@thehuntingdynasty.com
Linkedin

Davina is an exceptionally experienced Client Services Director having worked across direct, digital, and behavioural marketing.




more

Applied psychology for behaviour change work is useless without experienced people to make the markets, and manage the ‘apply’ bit from start to finish. With a decade of experience in client service in one of adland’s largest global networks before working with The Hunting Dynasty, Davina is the lynchpin of our client Service and new business. She has a broad experience in all types of comms including digital, social, mobile, and direct mail, on brands including The Co-Operative, IBM, BaByliss, Revlon, Sherna, Cape Promise, and others.




Ronja Seiffert, MSc


Behavioural Scientist

ronja@thehuntingdynasty.com
Linkedin

Ronja is an experienced behavioural scientist from Germany holding degrees in Psychology and Human Decision Science.

more

Previously she worked with The Behaviour Change Agency in Cape Town nudging people into making healthier and more long-term life decisions, such as HIV prevention, disease management and prevention, and giving direction on healthy food choice.


Ronja is now helping The Hunting Dynasty in different areas such as literature reviews, testing, creating communication, and advises on behavioural aspects of the work.


_peep_JR

Jamie Romain


Creative Director


Linkedin

An award-winning advertising creative with experience from some of the biggest agencies in direct, digital, and behavioural marketing, Jamie looks after all collateral that leaves the agency.


more

Jamie is an advertising creative with experience in direct, digital, and behavioural marketing and is a creative director for The Hunting Dynasty.


He’s spent the last decade creating campaigns for global clients including IBM, American Express, Yahoo, Cisco, Dove, and more at Ogilvy » London, UK, as well as behavioural marketing. He has won many industry awards – D&AD, Cyberlion, Campaign, and many DMAs – and his IBM Seer for the Wimbledon tennis tournament was the first augmented reality app to use live data, was featured in the Economist magazine, and is still used as a case study by both Google and the BBC.






Shanky Kumar, MA, MSc, MBPsS


Behavioural Scientist
President of The Hooria Foundation (THF)
Linkedin

Shanky is a Member of the British Psychological Society, a freelance behavioural scientist extensively trained in psychometrics and statistical analysis and holds a gold-medal Masters degree in Research Methods in Psychology from UCL.

more

Shanky draws her strength from the international community research work in India and the U.K. alongside strong academic achievements – she holds a first class honours for all her education, including Bachelors in Psychology, Masters in Psychology, and MSc degree in research methods in Psychology, UCL.


She is interested in understanding and influencing behaviours by blending behaviour science inspired technologies with Qualitative and Quantitative methods.


Previously, she has worked for UCL (UK), behaviour research companies, and a super-speciality hospital in New Delhi (India).


She is also Co Founder & President of The Hooria Foundation (THF) – her non-government charity organisation – which empowers young women in India.


Shanky analyses research, provides reports and advises on projects for The Hunting Dynasty.



_lina.png

Lina Skora, MSc, MBPsS PhD candidate


Behavioural Science Advisor

lina@thehuntingdynasty.com
Linkedin

Lina is a PhD candidate in Cognitive Neuroscience, and published ( Springer 2018). She is a vital part of upholding the psychological standards of our work, advising The Hunting Dynasty on research methods and execution.

more

Previously, Lina spent two years with The Hunting Dynasty as a Senior Behavioural Scientist, overseeing all behavioural aspects of our work, from literature reviews, to solution design, testing, and applied interventions. She also curated the full suite of approaches in our test battery. Lina has a strong academic background in behavioural and cognitive science, with a Bachelor’s degree in Psychology and a Master’s degree in Social Cognition from University College London (UCL). Her experience in bringing robust science into the applied world stands her in great stead with all of The Hunting Dynasty clients.






Alexandra Mecklenburg FRSA


Business advisor

Alex advises The Hunting Dynasty on a wide variety of business opportunities thanks to her decades of experience including Managing Director in the digital and advertising world.







❯ Books & Chapters


Sole authorship





Amazon: UK | US | Canada | France | Germany | Japan


“There are several reasons to recommend this book… it is written in a frank, conversational style that most readers will find appealing… the author covers a great deal of ground and effectively summarizes the technical literature in an easily digestible format. The book also includes a glossary of terms, making it easy for the reader…”
Adam Mayer, Journal of Environmental Studies and Sciences, Volume 4, Issue 2, June 2014


Oliver Payne, Founder of The Hunting Dynasty, is the sole author.


This books asks why do short-term memory tasks change our behaviour? How is our worry-profile the same as an Argentinean farmer’s?


It uses robust, peer-reviewed psychological insights to show how to change behaviour. It will teach you how to ask for persistent, pervasive, invisible – and in some cases near-costless – change by using our hidden quirks, judgmental biases, and apparent irrationalities.


It’s of great value to policymakers and professionals in marketing and communications departments dealing with issues of resource-stress.

Co-authorship of a chapter


Screen Shot 2017-04-21 at 14.56.04



Lina Skora, Behavioural Science Advisor, MSc MBPsS PhD candidate, is the co-author of a chapter on psychology in the Handbook of Human Motion.


The Handbook of Human Motion is a large cross-disciplinary reference work which covers the many interlinked facets of the science and technology of human motion and its measurement. Individual chapters cover fundamental principles and technological developments, the state-of-the-art and consider applications across four broad and interconnected fields; medicine, sport, forensics and animation.


The Editors-in-chief are Müller and Wolf.


❯ Journalism, Interviews, Commentary

Journalist requests for comment, or background information on a topic. Editor requests for written articles. Podcast, TV, and radio requests



It looks exactly what I wanted. No, scratch that, it’s much better, more insightful and thorough than I could have asked for.”

Leah Hardy, Journalist (Cosmopolitan, and more), Broadcaster, Author


Oliver Payne’s writing is insightful, informed – but always entertaining. If you want to understand why we do what we do, he’s your man.”

Daisy Buchanan, Journalist (Grazia, The Guardian, Look, The Telegraph, The Mirror, Esquire, and more), and Author of ‘Meeting Your Match”

Conference speaking





Keynote speaker at the ‘Together Towards a Low Carbon Future’ conference run by @esbgroup & @iiea on the 23rd Nov, 2017, Dublin, Ireland. (~20mins talk, ~25mins panel)




.
wide_shallow

“We are ancient creatures in modern times.”

The Hunting Dynasty

Contact

Whether you have a definite need or want a loose discussion, we're happy to help

Call us


If you like talking to human beings then our friendly receptionist will get you to the right person, or take a message, or organise a call-back time – something will get organised!

+44 (0)843 289 2901

Email us


Send a message to the senior team and we’ll get straight back to you (in the box below or at: london@thehuntingdynasty.com)


Upload a file if you wish (5Mb limit, any format) :

Office

Head office

The Hunting Dynasty
ClubWorkspace, The Leather Market
Weston St
London SE1 3ER


map

<_!-- "facebook" => "facebook", "Twitter" => "twitter", "Linkedin" => "linkedin", -->