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WE CHANGE THE WAY
PEOPLE BEHAVE

Increase participation & growth
decrease costs & undesirable behaviour


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We aren’t just a new-breed behavioural insight agency, or a team of sparkling behavioural strategists; we are both, and we are seamless.


For nearly a decade we have delivered growth-focussed award-winning behavioural economics and applied psychology consulting for businesses and governments – you’ll find acquisition, conversion, retention, and branding in sectors such as FMCG, start-ups, financial, charity & giving, entertainment, sustainability, staff, spaces & architecture, and special projects for research managers, marketing managers, growth officers, CEOs, HR, PR, and internal departments – worldwide.


Welcome to The Hunting Dynasty.




Our work

Digital



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Print



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Community behaviour



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Planning & strategy



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Our services


1. Applied Behavioural Insights


Real world, real results

Millions of people live-tested in over 160 countries


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Randomised Control Trials




RCTs have typically been used to evaluate medical interventions, and frequently employed by us (behavioural scientists) to determine the success of behavioural nudges. In their simplest form, an RCT involves evaluating interventions by comparing them to a control. The randomisation component ensures bias is minimised, making RCTs one of the most rigorous experimental designs on offer.

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What it’s great for


  • Live trials, at scale, where it’s possible to have two or more conditions (e.g. old comms vs. new comms, old product vs, new product)

What you get


  • Robust, at-scale data with p values and clear changes in behaviour
  • Irrefutable C-Suite ready reports
  • Permanent change in behaviour of customers/users


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Typical project profile


  • 2 weeks: Literature review and experiment plan
  • 2+ weeks: altering and preparing test conditions (coms, etc.)
  • 1+ hour: live trial (depends on scale of customer/user)
  • 1+ weeks: Evaluation

Who we’ve done it for



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T.A.P.E© & COM-B Behavioural Workshop



A powerful tailored workshop
to embed behavioural techniques in client’s own work.



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What we do


  • Visit, discuss challenges, and gather common examples of comms to use as the pieces to adjust and scribble on in the workshops
  • ~2 weeks at The Hunting Dynasty, we tailor the workshop with relevant examples of behavioural effects to ‘feed’ the answers so it all fits together as a coherent package
  • Deliver workshops for 6-25 people at a time:
  •  We present an overview of behaviour
    We present one of the four Timing, Attraction, Prevalence, and Effortless principles (T.A.P.E)
    Participants correct their own examples of real communication
    Repeat

What you get


  • Improved staff ability to assess and apply the good and bad behavioural elements in their own communications


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Typical project profile


  • 1 day: Discovery – visit, gather common examples of comms (webpages/use-cases/docs/stills), to use as the pieces to adjust
  • 2+ weeks: altering and preparing test conditions (coms, etc.)
  • 2 weeks: Tailoring – at The Hunting Dynasty, we tailor the parts of the pres/workshop
  • 1/2 day: Workshops – on-site or with us in London

Who we’ve done it for



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Behavioural Playbook©



A library of ‘good and bad’ executions –
using your actual work and outputs




What it’s great for


  • Communication roles/departments in an organisation – especially if a team of marketing, communication, helpdesk, email, subscription, social media, or other
  • Communcation agencies – especially if have a design, copy, or planning function


What you get


  • Actionable outputs usable from day one (so new joiners are as good as experienced staff)







Typical project profile


  • 1+ week: Review output that playbook needs to cover
  • 3+ weeks: Planning and writing specific tailored content for Playbook
  • 1+ weeks: Presenting and user guide

Who we’ve done it for



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2. Behavioural Market Research


The market researchers’ behavioural experts – so why not come straight to us?

Thousands surveyed in the UK, France, Germany, USA, India, and beyond



Comprehension-Motivation Test©



An online test of written/visual communication
to measure understanding and motivation to act



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What it’s great for


  • Product/service, e.g. finance, medical
  • Product use instructions
  • Space/info/shopping
  • Online/phone/booth/e-commerce, interface

What you get


  • A scientific % score of audience’s understanding and motivation to read (versus competitors/old version)
  • Robust enough for submission to regulatory bodies, internal boards/C-Suite




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Typical project profile


  • 1 week: Re-writing existing product literature
  • 1 week: Writing test & demographic questions
  • 3 days: Tech set-up, etc.
  • 1 week: Sourcing respondents & driving them to test
  • 1+ week: Evaluation

Who we’ve done it for



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Brand Personality Map (IAM©)



A score of brands’ personality – the strengths and weaknesses versus competing brands




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What it’s great for


  • Known brands who want to turn all brand influencers (marketing, social, word-of-mouth, PR, etc.) into one, robust number
  • Customer/user archetypes based on how they really percieve brands
  • Answers are great for upstream strategy on ‘how to talk and behave’ to improve brand perception

What you get


  • A map of customer/user perception vs. competitors
  • Great for test-and-re-test over time to chack changes in perception



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Typical project profile


  • 1 week: Selecting competing brands, writing demographic questions
  • 3 days: Tech set-up, logos, etc.
  • 2 weeks: Sourcing respondents & driving them to test
  • 3+ weeks: Evaluation

Who we’ve done it for



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Semantic Pairs survey – the ‘Eveready battery’ of attitude



An online test of concepts & comms to measure,
1. evaluation, 2. potency, and 3.activity




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What it’s great for


  • Products, brands, services (commercial, health, travel, etc.), logal and national gov policy, and more.



What you get


  • A robust score of audience’s, 1. evaluation (‘good-bad’), 2. potency (‘strong-weak’), and 3. activity (‘active-passive’) perception (versus competitors/old version)
  • Robust enough for use in internal boards/C-Suite




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Typical project profile


  • 1 week: Writing test & demographic questions
  • 1 week: Survey & tech set-up, etc.
  • 1 week: Sourcing respondents & driving them to test (usually either 200, 400, or 1100 people according to the error range we want to meet)
  • 1+ week: Evaluation

Who we’ve done it for




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Themes-to-Facts-to-Focus package



Themes: Mental-Model-and-Pathway groups…

  • The general themes that a service, product, or policy evokes
  • Understanding where the audience are, and where to probe further with at-scale test for robust data


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…to Facts: Online surveys at-scale

  • Online surveys written by psychologists and behavioural experts using whatever methods are appropriate based on the Mental-Model-and-Pathway groups

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…to Focus: Communication/ Marketing behavioural strategy

  • Upstream strategic work that gives direction to all categories of communication founded on behavioural principles and data from the Mental-Model-and-Pathway groups and the Online surveys at-scale

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What it’s great for


  • Products, brands, services (commercial, health, travel, etc.), logal and national gov policy, and more.

What you get


  • A complete narrowing down from wide thematic inputs, to hard data at-scale, into a coherent viewpoint weaved with behavioural inputs and outcomes at every stage that serves as a fantastic springboard for any product or service

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Typical project profile


Themes: Mental-Model-and-Pathway groups

  • 4+ weeks: from discusion guide, to groups, to evaluation
Facts: Online surveys at-scale
  • 4+ weeks: test written, to set-up, to driving respondents to test, to evaluation
Focus: Communication/ Marketing behavioural strategy
  • 2+ weeks: but very dependent on inputs and the challenge at hand

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Contact us

Whether you have a definite need or want a loose discussion, we're happy to help

+44 (0)843 289 2901


london@thehuntingdynasty.com | @HuntingDynasty





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“The Hunting Dynasty enabled us to consider the barriers to communicating effectively – resulting in far higher take-up.

I would thoroughly recommend!”



Ronan Carter, Director, Yomp/PleaseCycle
“Our customers didn’t understand our products: The Hunting Dynasty helped us… in fact, it was award-winning.

Knowledgeable, engaging and motivating.
I would recommend!”


Kevin Neal, Strategy and Innovation Manager, DAS Insurance UK

“The Hunting Dynasty gave us some really poignant insight for our marketing communications, rooted in behavioural science.

Unique, refreshing – sorely needed in the industry!”

Lotta Holmberg, Head of Marketing Communications, Pawsquad



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What we’re blogging about


Trying to find the tallest dwarf: A/B testing can be problematic
The Hunting Dynasty 2018: a great year of improving – and prov[...]
Nudging by banks – is it 2018… or 1943?
Brilliant idea – but how do you know it is marketable?
Online reviews: How to get people talking about your product onlin[...]

Who we are


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Oliver Payne FRSA


Founder, Director

oliver@thehuntingdynasty.com
Linkedin

A behavioural specialist, author ( Routledge 2011), commentator ( The Guardian, Esquire Magazine, The Telegraph, etc), ex-ad creative, and manager.



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Oliver has worked in communications for a long time, and is the founder of The Hunting Dynasty.


He began working in digital startups in Liverpool, NY, and London in the mid 90’s (after a Graphic design degree), shaping digital interaction and inventing some interactive TV elements that are on EPGs today. He was Creative Director up to board between 1999–2009 at Saatchi & Saatchi, and Ogilvy in London on global advertising campaigns for some of the world’s biggest and best-known companies, including BP, P&G, Cisco, IBM, Castrol, Avis, Toyota, and Visa. He’s won lots of the world’s top global advertising awards, and sat on global judging panels.


Since the late 2000’s he’s been working with psychology specifically through The Hunting Dynasty looking to find and build interventions that change behaviour.


He is author of ‘Inspiring Sustainable Behaviour: 19 Ways To Ask For Change’ [link on this site | link to Amazon (Routledge, 2011), which wrangles together environmental and social psychology, behavioural economics, and decision theory.


A speaker on behaviour at NATO (Latvia), Gov departments (Whitehall), Start-ups (Netherlands), Science Museum (London) and others.


Co-founder of the nearly five-year-old London Behavioural Economics Network which meets monthly.


He is a Fellow of The Royal Society of Arts, a member of The Association for Qualitative Research, and an Affiliate of the British Psychological Society.


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Davina Blake-Lawson


Client Services Director

davina@thehuntingdynasty.com
Linkedin

Davina is an exceptionally experienced Client Services Director having worked across direct, digital, and behavioural marketing.




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Applied psychology for behaviour change work is useless without experienced people to make the markets, and manage the ‘apply’ bit from start to finish. With a decade of experience in client service in one of adland’s largest global networks before working with The Hunting Dynasty, Davina is the lynchpin of our client Service and new business. She has a broad experience in all types of comms including digital, social, mobile, and direct mail, on brands including The Co-Operative, IBM, BaByliss, Revlon, Sherna, Cape Promise, and others.




Ronja Seiffert, MSc


Behavioural Scientist

ronja@thehuntingdynasty.com
Linkedin

Ronja is an experienced behavioural scientist from Germany holding degrees in Psychology and Human Decision Science.

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Previously she worked with The Behaviour Change Agency in Cape Town nudging people into making healthier and more long-term life decisions, such as HIV prevention, disease management and prevention, and giving direction on healthy food choice.


Ronja is now helping The Hunting Dynasty in different areas such as literature reviews, testing, creating communication, and advises on behavioural aspects of the work.


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Jamie Romain


Creative Director


Linkedin

An award-winning advertising creative with experience from some of the biggest agencies in direct, digital, and behavioural marketing, Jamie looks after all collateral that leaves the agency.


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Jamie is an advertising creative with experience in direct, digital, and behavioural marketing and is a creative director for The Hunting Dynasty.


He’s spent the last decade creating campaigns for global clients including IBM, American Express, Yahoo, Cisco, Dove, and more at Ogilvy » London, UK, as well as behavioural marketing. He has won many industry awards – D&AD, Cyberlion, Campaign, and many DMAs – and his IBM Seer for the Wimbledon tennis tournament was the first augmented reality app to use live data, was featured in the Economist magazine, and is still used as a case study by both Google and the BBC.






Shanky Kumar, MA, MSc, MBPsS


Behavioural Scientist
President of The Hooria Foundation (THF)
Linkedin

Shanky is a Member of the British Psychological Society, a freelance behavioural scientist extensively trained in psychometrics and statistical analysis and holds a gold-medal Masters degree in Research Methods in Psychology from UCL.

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Shanky draws her strength from the international community research work in India and the U.K. alongside strong academic achievements – she holds a first class honours for all her education, including Bachelors in Psychology, Masters in Psychology, and MSc degree in research methods in Psychology, UCL.


She is interested in understanding and influencing behaviours by blending behaviour science inspired technologies with Qualitative and Quantitative methods.


Previously, she has worked for UCL (UK), behaviour research companies, and a super-speciality hospital in New Delhi (India).


She is also Co Founder & President of The Hooria Foundation (THF) – her non-government charity organisation – which empowers young women in India.


Shanky analyses research, provides reports and advises on projects for The Hunting Dynasty.



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Lina Skora, MSc, MBPsS PhD candidate


Behavioural Science Advisor

lina@thehuntingdynasty.com
Linkedin

Lina is a PhD candidate in Cognitive Neuroscience, and published ( Springer 2018). She is a vital part of upholding the psychological standards of our work, advising The Hunting Dynasty on research methods and execution.

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Previously, Lina spent two years with The Hunting Dynasty as a Senior Behavioural Scientist, overseeing all behavioural aspects of our work, from literature reviews, to solution design, testing, and applied interventions. She also curated the full suite of approaches in our test battery. Lina has a strong academic background in behavioural and cognitive science, with a Bachelor’s degree in Psychology and a Master’s degree in Social Cognition from University College London (UCL). Her experience in bringing robust science into the applied world stands her in great stead with all of The Hunting Dynasty clients.






Alexandra Mecklenburg FRSA


Business advisor

Alex advises The Hunting Dynasty on a wide variety of business opportunities thanks to her decades of experience including Managing Director in the digital and advertising world.







Conference speaking





Keynote speaker at the ‘Together Towards a Low Carbon Future’ conference run by @esbgroup & @iiea on the 23rd Nov, 2017, Dublin, Ireland. (~20mins talk, ~25mins panel)




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❯ Journalism, Interviews, Commentary

Journalist requests for comment, or background information on a topic. Editor requests for written articles. Podcast, TV, and radio requests



It looks exactly what I wanted. No, scratch that, it’s much better, more insightful and thorough than I could have asked for.”

Leah Hardy, Journalist (Cosmopolitan, and more), Broadcaster, Author


Oliver Payne’s writing is insightful, informed – but always entertaining. If you want to understand why we do what we do, he’s your man.”

Daisy Buchanan, Journalist (Grazia, The Guardian, Look, The Telegraph, The Mirror, Esquire, and more), and Author of ‘Meeting Your Match”

❯ Books & Chapters


Sole authorship





Amazon: UK | US | Canada | France | Germany | Japan


“There are several reasons to recommend this book… it is written in a frank, conversational style that most readers will find appealing… the author covers a great deal of ground and effectively summarizes the technical literature in an easily digestible format. The book also includes a glossary of terms, making it easy for the reader…”
Adam Mayer, Journal of Environmental Studies and Sciences, Volume 4, Issue 2, June 2014


Oliver Payne, Founder of The Hunting Dynasty, is the sole author.


This books asks why do short-term memory tasks change our behaviour? How is our worry-profile the same as an Argentinean farmer’s?


It uses robust, peer-reviewed psychological insights to show how to change behaviour. It will teach you how to ask for persistent, pervasive, invisible – and in some cases near-costless – change by using our hidden quirks, judgmental biases, and apparent irrationalities.


It’s of great value to policymakers and professionals in marketing and communications departments dealing with issues of resource-stress.

Co-authorship of a chapter


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Lina Skora, Behavioural Science Advisor, MSc MBPsS PhD candidate, is the co-author of a chapter on psychology in the Handbook of Human Motion.


The Handbook of Human Motion is a large cross-disciplinary reference work which covers the many interlinked facets of the science and technology of human motion and its measurement. Individual chapters cover fundamental principles and technological developments, the state-of-the-art and consider applications across four broad and interconnected fields; medicine, sport, forensics and animation.


The Editors-in-chief are Müller and Wolf.


Office

Head office

The Hunting Dynasty
ClubWorkspace, The Leather Market
Weston St
London SE1 3ER


map

“We are ancient creatures in modern times.”

The Hunting Dynasty

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