Supporting your

PROMOTION

REIGNITE YOUR BRAND via ONLINE BRAND PERSONALITY SURVEY

What you get

Our survey turns brand activity – all channels, all collateral – into one set of psychologically proven scores calculated from audience perceptions. It is this perception that they use to value and make decisions about your brand. Better than that, we track the same for your competition so you know how you measure up. Even better again, we highlight the areas customers want your brand to change. It complements Kantar Millward Brown’s brand analytics programme.

It’s a robust briefing tool to help keep all brand activity – across many sectors and agencies – on track to improve in the way you need. And we re-test over time to track shifts in customer perception.

What it is

Brand Personality Test by The Hunting Dynasty. Our crafted online test to find out what customers, and potential customers, think of a brand and competing brands using 12 key words – such as ‘Dynamic’, ‘innovative’, ‘stable’ –  which are reliable for within and across brand and sector, and have high test–retest reliability and cross-cultural validity. We also measure whether the audience want brands to show more or less of these 12 traits.

What we do

We handle everything you need from guidance on number of respondents to the final presentation and report.

  • Set up: Days – confirmation of your competing brands, and logos. The core survey is already written. Small time for translation into non-English language(s) if needed.
  • Survey: Push 400 – 1,300+ respondents. Completion time: 10 minutes
  • Data: Detailed report, plus top line presentation. Generally a week or two, depending on depth of insight you want
  • Reporting: We deliver data charts and display, significance levels, and descriptions.

Example shown: Financial Times, Wall Street journal, Economist brand personality test, 729 respondents from Africa, Americas, Asia – Pacific, Europe, India, UK, US & Canada, Middle East.

Feel free to ask us about our work with brands such as The Financial Times, The Economist, HomeAway, AirBnB, Khiel’s, and L’Occitaine, in Europe and North America.

SUMMARY

Brand Personality Test developed by The Hunting Dynasty.

Online survey of 300+ respondents with screened location, age, experience of brand etc.

Detailed report that turns all brand activity – all channels, all collateral – into one set of numbers that indicate customer perceptions.

From 8,000 to 30,000+ GBP depending on the number of participants, countries, competitors and insight level.

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