We hunt for the revealed states of audiences, along with their declared states. To do this we set up tests and experiments on groups to help them tell us what’s really driving their behaviour. For instance:

• Asking groups to rank items without telling them why or how (even if they ask), which allows individuals to reveal how they are classifying items – a valuable revealed state
• Giving people money and asking them to spend or donate it to one of a choice of options
• Delivering elaborate real-world experiments – such as remodelling shopping spaces in the cover of darkness to see how visitors respond from one day to the next
• Large scale live trials online or real world to A/B our behaviorally and psychologically founded hypothesis – be that millions of customers, or over one hundred countries around the world – from consumer/packaged goods, to charities, to business to business, to start ups
• Exploring non-declarative attitudes towards the stimulus (e.g. document as a whole or image), without prompting to describe why
• and more

Many of our insight approaches for our clients are bespoke, and in some cases we have developed completely new models. Whether it’s real-world, virtual world, current processes or new developments, we find what’s really driving behaviour.

Hunting for revealed and declared preferences and behaviour of audiences