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COMMUNICATION PLAYBOOK for MARKETING DEPARTMENTS

What you get

We deliver a book of behavioural ‘plays’ and techniques crafted for you, packed full of reasoning, guidance, and examples, so staff can effectively execute behavioural techniques. We have a periodic review and scoring procedure to check progress.

The ‘plays’ are behavioural presentation techniques that are fundamental to your sector, product or service, and audience. It gives every member of staff a performance boost so that new joiners are as good as experienced staff. It complements brand guidelines and tone-of-voice documents.

What it is

  • The Communication Playbook by The Hunting Dynasty is a book of behavioural ‘plays’ tailored to your business’ unique needs.
  • The Communication Scoresheet by The Hunting Dynasty is a tool that reviews the marketing team’s output and checks how well the playbook is being used – and allows alterations, over time, if your need demands it.

What we do

  • Set up: Days – review current communication output
  • Prepare: Days – establish the main behavioural and psychological techniques you can use for ongoing comms work
  • Create: Week(s) – examples, descriptions, and book of techniques
  • Deliver: Your bespoke playbook

Example shown: Lozano Blanco, Colombian law firm, breast implants global class action campaign in Colombia, Argentina, and Panama, and DAS Insurance plays for marketing communication and policy document input.

SUMMARY

Communication Playbook by The Hunting Dynasty.

  • PDF, printed, or Intranet version of tips, techniques and ‘plays’ to use specifically in your marketing output.
  • Suitable for every member of your team from new joiners all the way to experienced staff

Communication Scoresheet by The Hunting Dynasty.

  • Hand-scored and graphed periodic review of your marketing output.
  • Presented back to you and the team, discussed and direction given.

Typically, a Playbook is between 5,000 to 15,000 GBP one-off cost depending on your sector, your marketing output and how deep you wish to go.

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