Supporting your

PRODUCT / SERVICE

AUDIENCE QUALITATIVE INTERVIEWS via GROUPS, ONE-ON-ONE, & more

What you get

Our bespoke discussion guides and questions use psychological techniques to find both declared and revealed preferences from the audience.

We don’t all share the same model of the world around us. Even when we do, it can be hard for an individual to explain their own implicit ‘mental model’ of the world. Divining this is a skill that goes beyond what is said, and delves into how it is said, which affects how questions are framed.

What it is

Groups, or one-on-ones, in any language. We capture ‘what they say’ (pragmatics’), interpret ‘what they mean’ (semantics) with how they say it and the underlying psychology and mental models we are looking for, along with syntax and more, and we often note implications of the client business too. We have worked internationally, in multiple languages, both formally and informally recruited.

What we do

We handle everything you need from guidance on number of respondents to final presentation and report.

  • Discussion guide: Weeks
  • Recruitment and planning: Weeks
  • Groups / one-on-ones: Between 30 mins and two hours, usually
  • Reporting: Detailed report, plus top line presentation. Generally, a week or two depending on depth of insight

Example shown: Russell Group Partnership, on Youth Wellbeing definition for 4 groups of 8, 16-24 year olds ranking, perceptions, barriers, access, Manchester UK.

Feel free to ask us about our work with:

  • Anomaly for Electrolux and one-on-ones and intercepts in Sweden (in Swedish)
  • Danzer wood supplier focus group in NY, Chicago, Philadelphia, Berlin, and Munich
  • Independent Age and 65-70 year olds in London
  • Actelion pharmaceuticals and one-on-one interviews with employees in Basel, Switzerland
  • In-home interviews for Bristol Waste
  • Keep Britain Tidy & Coca Cola groups in Liverpool, UK
  • Lozano Blanco law firm and 1-on-1 interviews with women in Spain, UK, Brazil, Argentina, and Australia (in Spanish, Portuguese, English)
  • New spa resort and virtual groups in Manchester
  • And more 

SUMMARY

Audience interviews: declared and revealed preferences.

One-on-one interviews or groups of 5-9 people, recruited by age, experiences, etc.

We capture ‘what they say’ (pragmatics’) and interpret ‘what they mean’ (semantics) into a clear ‘book’ of themes describing declared and revealed outcomes

From 15,000 to 50,000+ GBP depending on number participants, countries, and length of interviews.

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