Supporting your

PROMOTION

DIRECT – DIGITAL, PRINT, & more

What you get

We deliver a campaign for paid-for media, packed full of behavioural techniques, ranging from copy platforms, to concepts, up to master assets, and a full set of variations.

Combining words and imagery for digital media, in a way that improves motivation and mental availability with our behavioural science and advertising backgrounds is our heartland. You get proven, potent, and permanent effects that either work with an existing, or create a new, strand of communication.

What it is

We generate or complement your existing strategy, and offer brief-writing, creative and creative direction, art direction and design and delivery including options to test (A/B, or more) versions. We are equally at home with B2B, B2C, internal, or other audiences because there is one common connection between them all – communicating with the brain and its known biases, illusions, fallacies, and regrets.

Example shown: A B2B service offering AI driven social media posts, where we delivered +80% cold email click through for 400,000 businesses in 140 countries in a randomised control trial

What we do

  • Planning: Campaign strategy if needed
  • Briefing: Write brief with you using our briefing forms
  • Creative: Concepts and examples with behavioural input identified
  • Data & Reporting: preferably compared to previous assets if possible
  • Asset creation and delivery

Feel free to ask us about our work with a UK B2B legal service, where we delivered +33% cold email reply rate on 1,126 business owners, in a control trial.

Example shown: Bristol Waste, 28% increase in domestic food waste collection in a 150 home trial in the UK.

SUMMARY

We deliver campaigns, for paid-for direct media, packed full of behavioural techniques.

We handle everything you need from planning, briefing, creative, and asset creation.

Variable pricing depending scope, scale, and persistence.

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