We deliver crafted communication, processes, and physical spaces that use proven behavioural techniques that engage and scale in communities. The use of commercial communication approaches often falls short in this space – we know why, and how to change behaviour, persistently.
Mental models | Social proof | Norms | Progress confidence | Commitment and consistency | Reciprocation
Charities & Social impact – Our work
PleaseCycle: Staff cycling service
Added a successful communication pack
Keep Britain Tidy & Coca Cola
10% reduction in littering, and more
NHS hospital text messages
32% increase in response to SMS sent to discharged patients
Bristol foodwaste communication
Increase household food waste recycling by 28%
Independent Age: charity donations
- Increasing cold-call donation from letter
- Behavioural assessment of 65 year olds
- Defined and used pathway to construct communication
Suffolk County Council: communication department
- 50 page Playbook for comms department
- Scoresheet and support
TeamLondonBridge: Christmas gift donation
- Strategy and execution for 42 businesses
- From zero categorisation to 95 sacks categorised
- From zero to 14 volunteer couriers
- 60% reduction in gift-wrapping volunteers needed, no reduction in number of gifts donated (1703 vs. 1701)
Male suicide & phone helplines: private research
- ‘How to’ guide to for charities
- Primary research on 141 men
- Shown at Male Psychology Conference, UCL London, 2017 and Warwick Business School Health Psychology Conference, 2019
Charities & Social impact – Capabilities
Insight
Ask us about using psychological techniques to debias responses and find both declared and revealed preferences from your audience.
OUR PRODUCTS
Action
Ask us about shaping your audience’s experience both in a physical location and a digital world.
Ask us how we create sticky messages that drive engagement, including QUICK HACKS – BEHAVIOUR & PSYCHOLOGY::
Charities & Social impact – Thought leadership
Our blog
Radio, books, journalism, media & talks
BBC Radio 4: Radio interview
Thought Cages series
The Power of Vanity
Instinct Before Logic: The Postbox at the O2
Inspiring Sustainable Behaviour
This book uses robust, peer-reviewed psychological insights to show how to change behaviour.
View on Amazon.
The Telegraph
‘Four ways your energy firm ‘nudges’ you to be more green’
‘It’s for your own good’, say the major suppliers which ‘nudge’ their customers into energy-saving. We uncover the main behavioural tricks
The Guardian
‘Real time advertising could play role in sustainable behaviour
We are all used to being followed around the internet by targeted adverts based on sites we’ve visited, but could this technology be used to help people save energy or to recycle more?
The Guardian
Can a change in portion size transform our bad food habits?’
It is a commonly held view that calorific information on restaurant menus helps customers manage calorie consumption. In an online survey of visitors to the Sustainable Restaurant Association’s website, over 60 per cent of respondents from the UK agreed.
Green Alliance
‘‘Meh’ vs yeah: how to make the most of loss aversion’
The communications industry could learn a lot from the sciences. For a start, it would do well to look up a couple of economists called Kahneman & Tversky, and their 1979 paper ‘Prospect Theory:
Green Alliance
‘Hyper-local, visible action is key to encouraging green living’
Talk to any communications specialist and they’ll tell you how important social norms are in driving behaviour. This is correct, but a little broad. Norms – or the implicit and explicit rules that govern a society – come in many varieties.
"Disrupting habitual behaviour is the key to allowing us to make deliberative decisions rather than automatic ones" says @oliverpayne at #TakeCharge2017 Conference on how to work towards a low carbon future. @iiea @ESBGroup pic.twitter.com/6ikact4u2W
— IIEA (@iiea) November 23, 2017
When talking about climate change, we say it’s effects are not me, not here, not clear and not now.
— The Crowd (@thecrowd) February 10, 2020
To change this, we should focus on how we say it not what we say.
- @oliverpayne #thecrowd pic.twitter.com/liRYAEqqWt
Insight for Good, How not to fail at the last hurdle: Selling sustainable products & services, 2021
The Crowd, The Psychology of Climate Action (and Inaction), 2020
Cognitive Economics Society, 2019
Warwick Behavioural Insights Team, conference, 2019
Institute of International & European Affairs, Keynote, Dublin, 2017
UCL Male psychology conference, primary research on male suicide, 2017
York University, CSR/Sustainability, 2017
UK 3rd Cross-Government Behavioural Insight conference, foodwaste, 2016
NATO Center of Excellence, to serving soldiers from NATO forces, in Latvia, 2015
Nudgestock, London, 2013
Science Museum, Dana Center, London, 2011
Market Research Society annual conference, using behavioural economics, 2011
Green Unplugged, London, 2010
Department for Transport, UK government, Whitehall, 2010
London School of Economics + Political Science, 2009, 2010
Charities & Social impact – Contact us
Call us
+44 (0)843 289 2901
If you like talking to human beings then our friendly receptionist will get you to the right person, or take a message, or organise a call-back time – whatever you need will get organised.
Email us
london@thehuntingdynasty.com
Send a message to the senior team in the box below (or at: london@thehuntingdynasty.com) and we’ll get straight back to you.