We deliver improvements in your communication layer at all steps in the sales funnel, to either increase growth or remove inefficiencies. Use us to develop plans and strategy, develop creative ideas, and execution of collateral all embedded with behavioural techniques.
Mental models | Social proof | Mental discounting | Norms | Zero-risk bias | Skin in the game | Progress confidence | Commitment and consistency | Reciprocation | Loss aversion
Marketing & strategy – Our work
Breast implants: join lawsuit
97.6% reduction in cost per acquisition
HomeAway: brand perception
HomeAway vs. Airbnb vs. Booking.com
Financial Times: subscribers
4.81% increase in FT subscribers
Electrolux: clean streets & homes
Successful primary research in 7 countries
Independent Age: charity donations
- Increasing cold-call donation from letter
- Behavioural assessment of 65 year olds
- Defined and used pathway to construct communication
Suffolk County Council: communication department
- 50 page Playbook for comms department
- Scoresheet and support
TeamLondonBridge: Christmas gift donation
- Strategy and execution for 42 businesses
- From zero categorisation to 95 sacks categorised
- From zero to 14 volunteer couriers
- 60% reduction in gift-wrapping volunteers needed, no reduction in number of gifts donated (1703 vs. 1701)
FCA: retail bank switching
- Behavioural copy
- Prepping for qual research
LEXOO: legal service
- Replies to cold emails up +33%
- Randomised Control Trial on 1,126 businesses
- 1x email re-written
FluteOffice: cardboard furniture
- Product positioning strategy
- Qual group of office furniture procurement specialists
- Identify influences on behaviour
- Brand name change
Waterwise: domestic water consumption
- 16k word comms plan
- Chaired by DEFRA, populated by, The Environment Agency, Sutton and East Surrey Water, Affinity Water, Thames Water, South East Water, World Wildlife Fund, Energy Saving Trust, and Kent County Council
- Signups up +5,500%
- 4x Randomised Control Trials on 400,000+ owners of Facebook business pages
- Re-wrote subject, preview
Marketing & strategy – Capabilities
Insight
Ask us about using psychological techniques to debias responses and find both declared and revealed preferences from your audience, about finding out what customers are willing to pay and gain an understanding of demand, about our products developed to give you a brand and content advantage, and about our products developed to give insight into user data including AUDIT of USER JOURNEYS and NPS PLUS: SUPER-CHARGE YOUR CUSTOMER FEEDBACK, and:
Action
Ask us about shaping your audience’s experience both in a physical location and a digital world, and creating sticky messages that drive engagement, including QUICK HACKS – BEHAVIOUR & PSYCHOLOGY and PRICE FRAMING with BEHAVIOURAL KNOWLEDGE, and:
Marketing & strategy – Thought leadership
Our blog
Radio, podcasts, reports & talks
BBC Radio 4: Radio interview
Thought Cages series
The Power of Vanity
Instinct Before Logic: The Postbox at the O2
Secret Psychology of Persuasion: Podcast
Water for All: Communications Plan
A comprehensive communications plan to reduce domestic water consumption for the use of all of the South of England’s water companies, to run alongside existing local campaigns.
The Growth Foundation, Increasing conversion, 2022
Cognitive Economics Society, 2019
John Lewis, lunchtime session on behaviour, 2018
Pearson executive course, behavioural module, 2018
Lloyds Bank, behaviour and comprehension, 2016
Digitas, advertising agency, 2015
Proximity, advertising agency, 2013
Wahala, Netherlands, 2013
RKCR, Y&R, advertising agency, 2012
Diageo, 2012
Science Museum, Dana Center, London, 2011
Market Research Society annual conference, using behavioural economics, 2011
ColeyPorterBell, advertising agency, 2010
Woolley Pau, advertising agency, 2010
Marketing & strategy – Contact us
Call us
+44 (0)843 289 2901
If you like talking to human beings then our friendly receptionist will get you to the right person, or take a message, or organise a call-back time – whatever you need will get organised.
Email us
london@thehuntingdynasty.com
Send a message to the senior team in the box below (or at: london@thehuntingdynasty.com) and we’ll get straight back to you.