Supporting your

PROMOTION

ADS – DIGITAL

What you get

We deliver a campaign for paid-for media, packed full of behavioural techniques, ranging from copy platforms, to concepts, copy and imagery all the way up to master assets, and a full set of variations.

Combining words and imagery, in a way that improves motivation and mental availability with our behavioural science and advertising backgrounds, is our heartland. You get proven, potent, and permanent effects that either work with an existing, or create a new, strand of communication.

What it is

We generate, or complement your existing strategy, and offer brief-writing, creative and creative direction, art direction and design and delivery including options to test (A/B, or more) versions. We are equally at home with B2B, B2C, internal, or other audiences because there is one common connection between them all – communicating with the brain and its known biases, illusions, fallacies, and regrets.

What we do

  • Planning: Campaign strategy if needed
  • Briefing: Write brief with you using our briefing forms
  • Creative: Concepts and examples with behavioural input identified
  • Asset creation and delivery
  • Data & reporting: preferably compared to previous assets if possible

Example shown: Lozano Blanco Colombian law firm, breast implants global class action campaign in Colombia, Argentina, and Panama, with a 98% reduction in Cost Per Acquisition (183 to 4.3 USD) via Facebook ads driving to sign up page, with each sign up’s LTV ~600-8,000 EUR

SUMMARY

We deliver campaigns for digital, paid-for media, packed full of behavioural techniques.

We handle everything you need from planning, briefing, creative, asset creation, and reporting.

Variable pricing depending scope, scale, and persistence.

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