CAPABILITIES

We find out what customers are willing to pay and gain an understanding of the demand for a product or service by looking at component parts. As price is also a strong indication of positioning, prices can be explored with competitors in mind.

Also ask us about PRICE FRAMING with BEHAVIOURAL KNOWLEDGE –We show you how to present your pricing in the most advantageous way.

We look at where a product, or service, can be accessed and used – and can go beyond physical locations. The research that informs both product / service and price decisions, can inform placement, too.

Ask us about ENGAGING INTERFACES – WEB, MOBILE, KIOSK, and more where we embed psychological and behavioural effects into sketched interfaces for all types of presentation layer – mobile, web, kiosk, and more, and AUDIT of USER JOURNEYS where we score journeys and highlight the psychological and behavioural pain points.

This is the part of a marketing mix that is often noticed the most. It includes print advertising, content marketing, coupons or scheduled discounts, social media strategies, email marketing, display ads, digital strategies, marketing communication, search engine marketing, public relations and more. Communicating messages to increase mental availability is the key.

As well as the sections below, ask us about QUICK HACKS – BEHAVIOUR & PSYCHOLOGY, where we deliver both structural and presentation-layer changes, suggestions, readings, and knowledge about what we see and how to make improvements.

We help support staff – people refers to anyone who comes in contact with an audience – with tools and insight however directly, or indirectly.

Also, ask us about DE-BIASING the RECRUITMENT PROCESS where we deliver behavioural science tested processes that will debias your recruitment process. Easy to implement, easy to continue, and delivers benefits for years to come.

And SPOT TRIBES IN YOUR ORGANISATION via ONLINE SURVEY, where our survey gives an anthropologically-proven classification of the tribes in your organisation, and how to manage them effectively, and PERSONALITY: TURN MANAGERS INTO LEADERS via ONLINE SURVEY & PROCESS, where our survey gives psychologically proven classifications of personality, user-friendly reports, and guidance notes that raise the effectiveness of staff.

All organisations want to create a smooth, efficient and user-friendly journey – and this can be supported with the right processes behind the scenes to help make it happen.

Also ask us about our NPS PLUS: SUPER-CHARGE YOUR CUSTOMER FEEDBACK, where we  deliver customer survey options that are proven to replicate NPS and give more granular information.

This is the evidence of experience that accompany a product or service. Almost all services include some physical elements even if the bulk is intangible.