We deliver executable business-to-business behavioural communication and craft ways to foster better relationships, often by working with ambiguity, risks, and personal reputation. As business and supply chains get ever more connected, understanding what really drives one person to buy from another is key for continued stability.
Reputation effects | Ambiguity | Mental discounting | Norms | Skin in the game | Commitment and consistency | Reciprocation
B2B behavioural communication – Our work
Zo: new venture sign-up
+80% increase in cold email click through rate
Stowga: library social posts
502 social media posts, message writing guide, and more
B2B behavioural communication – Capabilities
Insight
Ask us about using psychological techniques to debias responses and find both declared and revealed preferences from your audience.
QUALITATIVE INTERVIEWS via GROUPS, ONE-ON-ONE, and more
Our bespoke discussion guides use behavioural & psychological techniques to find both declared and revealed preferences from the audience.
QUANTITATIVE SURVEY – online, intercepts, and more
Our bespoke surveys use psychological techniques to debias responses and find both declared and revealed preferences.
CONCEPT SCORING via ONLINE SURVEY
Our survey gives a structured way to understand perceptions of concepts based on peer-reviewed, proven questions that gives a clear picture of how target audience reacts to a…
REVIEW MEDIA PLANS THROUGH A BEHAVIOURAL LENS
We review media mix for the psychological and behavioural influence the context of each media provides, giving you confidence for the right blend.
Ask us about finding out what customers are willing to pay and gain an understanding of the demand for a product or service by looking at component parts.
MAXIMISE REVENUE via ONLINE PRICING SURVEY
Our survey gives a clear idea about changes in price of products / services, the values of components, and the sweet spot that maximises revenue.
OUR PRODUCTS
Action
Ask us about shaping your audience’s experience both in a physical location and a digital world.
INCREASE CONVERSION – DIGITAL, PRINT, and more
We deliver words and imagery that increase sign-ups, sales, and other conversions packed full of behavioural techniques whatever the product or service.
IMPROVE USER RELATIONSHIPS – DIGITAL, PRINT, and more
We deliver words and imagery that improve relationships via emails, text, audio, chatbots, letters, cards, and other forms packed full of behavioural techniques.
CHANGE BEHAVIOUR in a PHYSICAL SPACE
We use our behavioural knowledge to alter spaces and products to affect behaviour. The environment communicates with us as much any words or pictures may do.
EVIDENCE of EXPERIENCE: CREATING, EDITING & AUDITING
We deliver evidence-of-experience ideas, changes, suggestions, and knowledge about what we see of your tangible, physical cues that accompany your product or service – and…
Ask us how we create sticky messages that drive engagement, including QUICK HACKS – BEHAVIOUR & PSYCHOLOGY and PRICE FRAMING with BEHAVIOURAL KNOWLEDGE::
ADS – DIGITAL
We deliver a campaign for paid-for media packed full of behavioural techniques, ranging from copy platforms, to scamps, copy, imagery, master assets, and more.
ADS – PRINT, Out Of Home, and more
We deliver ads for paid-for media packed full of behavioural techniques, ranging from platforms, to scamps, up to master assets, and a full set.
SOCIAL – DIGITAL
We deliver social messages for earned media packed full of behavioural techniques, ranging from platforms, to scamps, up to master assets, to increase recall, acquisition or…
DIRECT – DIGITAL, PRINT, and more
We deliver a campaign for paid-for media packed full of behavioural techniques, ranging from platforms, to scamps, up to master assets, and a full set of variations.
B2B behavioural communication – Thought leadership
Our blog
Radio, podcasts, books & media
BBC Radio 4: Radio interview
Thought Cages series
The Power of Vanity
Instinct Before Logic: The Postbox at the O2
Inspiring Sustainable Behaviour
This book uses robust, peer-reviewed psychological insights to show how to change behaviour using our hidden quirks, judgmental biases, and apparent irrationalities.
View on Amazon.
Materials Recycling World
The UK’s household recycling rate is stubbornly hovering below 50%. Warren Hatter and Oliver Payne believe that gentle persuasion could get it moving again – and prove it in on-site study in Bristol using behavioural science.
B2B behavioural communication – Contact us
Call us
+44 (0)843 289 2901
If you like talking to human beings then our friendly receptionist will get you to the right person, or take a message, or organise a call-back time – whatever you need will get organised.
Email us
london@thehuntingdynasty.com
Send a message to the senior team in the box below (or at: london@thehuntingdynasty.com) and we’ll get straight back to you.