Supporting your

PRODUCT / SERVICE

CONCEPT SCORING via ONLINE SURVEY

What you get

Our survey gives a structured way to understand perceptions of concepts based on peer-reviewed, proven questions, giving you a clear picture of how target audiences’ react to an existing or new product or service.

What it is

Concept / attribute test by The Hunting Dynasty Is a closed-ended, quantitative online survey, usually administered before a product is introduced to market. Respondents are shown a product and asked to rate it on several dimensions using a five-point Likert scale.  The score of each dimension is calculated by summing the percentages of respondent’s answers.

What we do

We handle everything you need from guidance on number of respondents to final presentation and report.

  • Set up: Days – confirmation of your competing brands, and logos. Small time for translation into non-English language(s) if needed.
  • Survey: Push 400 – 1,300+ respondents
  • through survey, define location, age, experience of brand etc. Online survey completion time: 10 minutes
  • Data: Detailed report, plus top line presentation. Generally, a week or two depending on depth of insight you want
  • Reporting: We deliver data charts and display, significance levels, and descriptions.

Example shown: New skin product concept ranking – 1,500 surveyed – Romania, Germany

SUMMARY

Concept / attribute test developed by The Hunting Dynasty.

Online survey of 400 – 1,300+ respondents, together we define location, age, experiences, etc.

Detailed report that turns responses to a set of terms – appeal, believability, relevance, etc. – and much more,  into a measurable set of numbers according to your audience’s perceptions and needs.

From 8,000 to 30,000+ GBP depending on number participants, countries, competitors and insight level.

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