Supporting the
PLACE
IMPROVE USER RELATIONSHIPS – DIGITAL, PRINT, & more
What you get
We deliver words and imagery — packed full of behavioural techniques — that improve relationships via emails, text, audio, chatbots, letters, cards, and more.
This helps to positively adjust perceptions and actions at all or any stages of audience relationship for whatever product, service, or other need you have. Additionally, we create communications to work seamlessly on/with your current technology, or technologies.
What it is
We observe your user relationships, and any testing you may have done, and develop a set of new linguistic and visual approaches, all clearly marked with their behavioural bias, fallacies, illusions, and more. Triggers, conversions, and active language are the foundation of behavioural economics.
What we do
We handle everything you need from creating assets and guidance on number of respondents, to the final presentation and report.
- Write/design: bespoke timing to create assets for live testing whether digital, print or other
- Plan testing numbers: Sample size from population size and the margin of error to give confidence in results (boardroom-friendly results)
- Testing: Live, for days or weeks depending on frequency
- Data & reporting: Detailed report, plus top line presentation. Generally, days or a week, depending on depth of insight
Example shown: Text messages from an NHS Hospital Trust sent to 47,623 patients leaving two hospitals in London, UK, asking for quality feedback on their stay. Re-writing one sentence of text increased response from 18.8% to 24.9%.
Feel free to ask us about:
- Our work with B2C insurance claims handling where we delivered +30% customer satisfaction, -75% reduction in complaints, -10% effort, -58% and tested on 1,000s in 6 month controlled trial
- Our improvement in relationship between 80 business’ in London and their local business district, delivering a -60% reduction in Christmas gift-wrap volunteers needed, 0 to 95 sacks voluntarily categorised, 0 to 14 volunteers
- And more
SUMMARY
We use our behavioural knowledge to edit or create language and imagery to affect behaviour and perceptions that improve relationships.
We handle everything you need from guidance on the number of respondents to the final presentation and report.
From 4,000 to 30,000+ GBP depending on whether the project is digital or print, number of participants, countries, competitors and insight level.
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