Teaching behavioural techniques

Teaching & embedding behavioural techniques in your organisation


On-site surgeries

Like having a behavioural expert on staff, from an hour up to days per week, or month.

Behavioural workshops

A powerful half day or full day workshop to embed behavioural techniques in client’s own work.

Behavioural Playbooks

All the ‘plays’ you’ll ever need – either a library of ‘good and bad’ behavioural executions, using category examples and client’s actual work, and/or a strategy for deployment.

Behavioural ability Scoresheet

A periodic (e.g. quarterly) review of key comms and customer pathway work ‘scored’ for its use of behavioural techniques by us, and reported back to staff and management.


On-site surgeries

A Hunting Dynasty Product

What it is

Like having a behavioural expert on staff, from an hour up to days per week, or month.

What it's great for

  • Regular on-site visits with scheduled time to support on-going work of client teams
  • A good starter process to see benefits on a range of challenges

Related client work

Insurance, B2C, monthly

  • 1x day/month in Bristol
  • 6 month period
  • Helped large team with letters, posters, leaflets, B2B proposals

Start-up, B2B, weekly

  • Direct to marketing manager
  • Implementing social media library, and more

Behavioural workshops

A Hunting Dynasty Product

What it is

A powerful half day or full day workshop to embed behavioural techniques in client’s own work.

At The Hunting Dynasty, we tailor the workshop with relevant examples of behavioural effects to ‘feed’ the answers so it all fits together as a coherent package, usually in a half-day or full-day workshop for 8-30 people at a time.

What it's great for

  • When you have a team of communications staff who want help
  • A broad intro for whole organisation to spot behavioural opportunities

Related client work

Retail: 1x Half day

  • At client, 40 global staff
  • Online booking, B2C
  • TAPE process (Timing, Attractiveness, Prevalence, Effortlessness)
  • Copywriters, designers, managers, etc. in workshop
  • Drop off document after workshop

Insurance: 3x Half day

  • At client, 36 UK staff in total
  • On and offline, B2C
  • TAPE process (Timing, Attractiveness, Prevalence, Effortlessness)
  • Copywriters, designers, managers, etc. in workshop
  • Drop off document after workshop

Claims handling: 1x Full day

  • Our location, 24 UK staff
  • On and offline, B2C
  • COM-B process (Capability, Motivation, Opportunity)
  • Including Pathway work
  • Managers and operatives from all sections of the business
  • Drop off document after workshop

Staff charity: 3x Half day

  • At client, 36 UK staff in total
  • On and offline, B2B
  • COM-B process (Capability, Motivation, Opportunity) 
  • Including Pathway work
  • Managers and operatives managing staff charity days
  • Special one-hour review months after workshop

Behavioural Playbooks

A Hunting Dynasty Product

What it is

All the ‘plays’ you’ll ever need – either a library of ‘good and bad’ behavioural executions, using category examples and client’s actual work, and/or a strategy for deployment.

Actionable outputs usable from day one (so new joiners are as good as experienced staff).

What it's great for

  • Great for communication departments & agencies – covering marketing, communication, helpdesk, email, subscription, social media, etc.

Related client work

Communications plan

  • 15 thousand word document including behavioural techniques and a two year communication plan, various options
  • Open source document for 12 water companies, gov agencies, and NGOs
  • Part of Water For All plan in the UK

Insurance marketing ‘how to’ guide

  • 10 thousand word in-depth behavioural technique descriptions and applied examples
  • Designed and printed document for all staff

Social media ‘how to’ guide

  • In-depth qual with business owners
  • 50 page marketing guide
  • Library of 502 Twitter and Linkedin posts
  • 132 social destination links
  • 9 re-written blog posts

Marketing ‘how to’ guide

  • Printed and PDF document for all comms staff
  • Reduced to the behavioural techniques they would need
  • Included a brand new briefing form and format
  • Full of real-world examples to explain each technique
  • A companion document for scoresheet

Behavioural ability Scoresheet

A Hunting Dynasty Product

What it is

A periodic (e.g. quarterly) review of key comms and customer pathway work ‘scored’ for its use of behavioural techniques by us, and reported back to staff and management.

What it's great for

  • Embed behavioural techniques in an organisation
  • Our view on the correct selection of techniques, and the quality of execution in comms work for management to have data on comms outputs

Related client work

Marketing scoresheet

  • Reviewed 12 marketing projects
  • Fed back score and discussed findings