Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

The UK Department for Transport’s airing it’s THINK! drink…


Finding your target market – lessons from the ‘Nigerian scam’ email

We've all seen them – poorly constructed sentences in long…


When ‘somewhat likely’ means a lot more likely – the mere exposure effect

I saw this YouGov poll graph recently. Nice clearly defined…


Wisdom, and crowds: bend it like Asch

If you have a jar full of marbles, you have have a lot of…


‘Dispense With A Horse’ – the problems with a high cost-of-thought

The inestimable Maria Popova (@brainpicker) drew my…


The point of zero distance, pensions, droughts, and TV ads

A ‘tree top’ view, versus a ‘nose pressed against the tree’…


Driving habits

Habits are nasty, and nice. Nasty, because the habit cueing…


Can you fake your traits? Your skills?

You are at work. You walk by a meeting room and peek…