Blog

31
Aug

Weekly Twitter Digest: 2009-08-31

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RT @cop15: Stern: “Good chance” that China and the US agree on climate http://bit.ly/304Ub #cop15 #climate # RT @triplepundit: Is ExxonMobil a Green Company?: Forbes Magazine recently picked Exxon Mobil… http://bit.ly/Wv7zb # RT @guardianeco: Fifth of UK honeybee colonies died last winter, says beekeeper association http://bit.ly/JRwKF # RT @MarketingUK: Will you eat this?: Unilever is […]

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27
Aug

Hunting Dynasty founder pushes Behavioural Economics in interview on “The future of the digital industry” by Hyper Island students

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[tweetmeme]Oliver Payne, the founder of The Hunting Dynasty was interviewed by students of the Swedish digital media learning institution Hyper Island on “The future of the digital industry”. Behavioural Economics is the unexpected answer. Helin Kotan, who worked with Oliver at OgilvyOne in London, is enrolled on the 45 week Interactive Art Director course in […]

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18
Aug

Advertising ostentatious economy – Ad Age’s best ad of all time

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In 1959, Bill Bernbach oversaw Julian Koenig and Helmut Krone’s immortal ‘Think Small’ VW ad. They had single-handily taken…

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14
Aug

9 rules for developing a socially-constructive product, process or service

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[tweetmemediggfacebook] 9 rules for developing a socially-constructive product, process or service from North Venture Partners, a Los Angeles and San Francisco based strategic consulting and investment firm that works with early-stage, socially-constructive ventures. 1. Innovate Your Approach. From what you’re offering to how you’re selling it, to where you’re saying it. Hey, if you’re number […]

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12
Aug

Over-complicated solutions, Word

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Dutch creative agency Spranq developed a new font called the Ecofont – designed to reduce ink usage by 20% and so…

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10
Aug

Twitter means business: products that give you feedback

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If you’re on Twitter you’ll see a lot of the get-rich-quick ‘7 ways to maximise your business potential on Twitter, forever’…

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07
Aug

Our founder’s work used in the Minneapolis College of Art and Design ‘Future of Advertising’ course

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MCAD 2009 – Future of Advertising: session #08 recap (March 16) View more documents from Tim Brunelle. [tweetmeme] Our founder‘s work used in the Minneapolis College of Art and Design ‘Future of Advertising’ course. Here’s the raw Slideshare link: http://www.slideshare.net/tbrunelle/mcad-2009-future-of-advertising-session-08-recap-march-16 Props to Tim Brunelle from Minneapolis – the CEO of Hello Viking – who pitches […]

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06
Aug

We’re loving this Slideshare presentation – What the F**K is Social Media: One Year Later

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We’re loving this presentation from Slideshare. What the F**K is Social Media: One Year Later View more documents from Marta Kagan.

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06
Aug

Download our one-page creative briefing document

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Download our internal one-page creative briefing document – which includes never-before-seen notes on each section This page is unlocked for you because you signed-up to our RSS or Email feed. Welcome. As I’m sure you know the brief is one of the most important documents in any agency – but writing them is a killer. […]

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05
Aug

Digg those ‘soft eyes': The pervious social media database

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[tweetmeme] Just noticed Digg is getting in on the act of using existing user profiles in social media that we blogged about recently by offering to set up a new account by sucking in your facebook deets. The pervious social media database will be everywhere next year.

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05
Aug

Resetting cultural norms: A sustainable strategy

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[tweetmeme] Resetting cultural norms is an important weapon in the move to a sustainable economy. It is partly a design challenge and partly a cultural myth-making challenge. The myth-making challenge is the province of marketeers, but must be founded on a genuine product. Reagan’s opponent in the 1984 presidential election was former Vice President Walter […]

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03
Aug

Sustainable challenger brands need to look at social media with ‘soft eyes’

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[tweetmeme] If you look at social media with “soft eyes” you don’t get blinded by the presentation layer, you get to see it for what it is: An open, honest, and personal database. How valuable is that? In the popular HBO TV series The Wire the character Bunk Moreland explains to Kima Greggs that she […]

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