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Month: August 2009

August 18, 2009

Advertising ostentatious economy – Ad Age’s best ad of all time

In 1959, Bill Bernbach oversaw Julian Koenig and Helmut…

by Oliver Payne

August 5, 2009

Resetting cultural norms: A sustainable strategy

Resetting cultural norms is an important weapon in the…

by Oliver Payne

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Recent posts

Money (but not called that, and how it changes behaviour). August 13, 2023
Reading ease is not as easy as all that – comprehension shows the way August 1, 2023
The ‘Hollywood hello’ – and the importance of context when communicating July 20, 2023
When research turns into promotion – the Mere Measurement effect July 10, 2023
We don’t make decisions based absolutely on what we want – school children and fruit show us proof June 30, 2023
You are the best person to talk to your customers (and the worst!) June 24, 2023
Asking with the right incentive June 19, 2023
Construal Theory in communication: Tailoring your messages for maximum impact May 16, 2023
Well, this is one way of explaining what we do! Ari Melber explains Jay-Z lyrics February 18, 2023
The invisible salience of Brewdog and Belvedere November 18, 2022
Words that work: Email subject headings that increase and decrease response October 17, 2022
Are you a horse or anorak? August 30, 2022
Mental models, and seeing the world June 23, 2022
We are ancient creatures in modern times, fit for a world that no longer surrounds us April 16, 2022

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Money (but not called that, and how it changes behaviour). August 13, 2023
Reading ease is not as easy as all that – comprehension shows the way August 1, 2023
The ‘Hollywood hello’ – and the importance of context when communicating July 20, 2023
When research turns into promotion – the Mere Measurement effect July 10, 2023
We don’t make decisions based absolutely on what we want – school children and fruit show us proof June 30, 2023
You are the best person to talk to your customers (and the worst!) June 24, 2023
Asking with the right incentive June 19, 2023

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