Money (but not called that, and how it changes behaviour).
Advertising agencies make a lot of advertisements for…
When research turns into promotion – the Mere Measurement effect
...Simply asking about the strength of desire…
Glasgow: From murder city to friendliest city
Glasgow was dubbed the murder capital of Europe by World…
How behavioural insights inform a process designed to stop an epidemic: The 100% condom program from Thailand
Thailand would have been a very different kingdom today…
How many people do I need to test on? (Answer: It’s not as many as you think.)
An RCT (Randomised Control Trial), an online survey (e.g.…
Can bin setup in your office affect recycling behaviour?
Up to 45% of municipal waste is generated in the…
Trying to find the tallest jockey: A/B testing can be problematic
'There's nothing wrong with A/B testing'. This statement…
Why do we need behavioural science? Because we’ve created a way of life we no longer recognise
‘Eat, drink, and be merry, for tomorrow we die.’1. An…
How to make a New Year’s resolution that will last forever – the science of habit formation
Most New Year’s resolutions have a success rate in the…
Your behaviour is unsuitable (because our lives are better).
It’s nothing personal. We’re good at living short and…
When crowds know best: greater predictive power than expert forecasts of voting intention
Voting is a timely topic. Britain just voted out of the…
A step-by-step approach to reducing suicide among men
If you have been following any media outlet over the past…
Russian dolls, danger, and behavioural economics
Popularised, praised and increasingly applied across a…
The ‘why’ and ‘how’ of sustainability | Das ‘Warum’ und ‘Wie’ der Nachhaltigkeit
The French anthropologist Claude Lévi-Strauss notes that…
Domestic energy efficiency – ‘buy me, for me’, and other frames
As well as explicit meaning, words carry strong implicit…
A way to incentivise the growing cohort of baby-boomers to reduce water consumption
In general, baby boomers (the retired empty-nesters) have…
Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
The UK Department for Transport’s airing it’s THINK!…
Finding your target market – lessons from the ‘Nigerian scam’ email
We've all seen them – poorly constructed sentences in…
‘Dispense With A Horse’ – the problems with a high cost-of-thought
The inestimable Maria Popova (@brainpicker) drew my…
Framing choice: The effects follow us everywhere
Rarely can you avoid the situational, group, proximal and…
