Money (but not called that, and how it changes behaviour).
Advertising agencies make a lot of advertisements for…
The ‘Hollywood hello’ – and the importance of context when communicating
When communicating we all like to be as precise as…
You are the best person to talk to your customers (and the worst!)
You are the best person to lead communication – because…
Construal Theory in communication: Tailoring your messages for maximum impact
Construal theory is a psychological theory that explains…
The invisible salience of Brewdog and Belvedere
The odd Belvedere ‘story’ is a smooth pebble in the shoe,…
Words that work: Email subject headings that increase and decrease response
Email is a common way to communicate. The stats are eye…
Trying to find the tallest jockey: A/B testing can be problematic
'There's nothing wrong with A/B testing'. This statement…
Brilliant idea – but how do you know it is marketable?
A mental model is a hypothetical internal cognitive…
Online reviews: How to get people talking about your product online
We all do it. We look at the star ratings and read the…
The nightmare of contacting customers? Behavioural science turns it into a dream come true.
You’ve been having the same nightmare, over and over…
Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know
Email marketing has the highest ROI of any marketing…
Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors
Personality traits have been used and abused by Cambridge…
Conjoint analysis: how to correctly predict consumer purchase price of new products
You’re about to launch a brilliant, innovative product…
Not so added value: Don’t show all your product’s features.
Imagine you’re working in an electronics shop. A new…
Where does your brand sit in your consumer’s subconscious?
Wouldn't you love to have a solid, reliable map of where…
Russian dolls, danger, and behavioural economics
Popularised, praised and increasingly applied across a…
Context, really, is everything | Kontext, wahrhaftig, ist Alles
Most of us know a bit about ‘anchoring’ – even if we…
Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
The UK Department for Transport’s airing it’s THINK!…
When ‘somewhat likely’ means a lot more likely – the mere measurement effect
I saw this YouGov poll graph recently. Nice clearly…
‘Dispense With A Horse’ – the problems with a high cost-of-thought
The inestimable Maria Popova (@brainpicker) drew my…
Framing choice: The effects follow us everywhere
Rarely can you avoid the situational, group, proximal and…