When research turns into promotion – the Mere Measurement effect
...Simply asking about the strength of desire…
You are the best person to talk to your customers (and the worst!)
You are the best person to lead communication – because…
Construal Theory in communication: Tailoring your messages for maximum impact
Construal theory is a psychological theory that explains…
Words that work: Email subject headings that increase and decrease response
Email is a common way to communicate. The stats are eye…
Improving comprehension in a simulated real-world environment
Many people receiving home claim process emails are…
Nudging by banks – is it today… or is it 1943 ?!?
In a collection of personal items we found a letter sent…
How many people do I need to test on? (Answer: It’s not as many as you think.)
An RCT (Randomised Control Trial), an online survey (e.g.…
Trying to find the tallest jockey: A/B testing can be problematic
'There's nothing wrong with A/B testing'. This statement…
Brilliant idea – but how do you know it is marketable?
A mental model is a hypothetical internal cognitive…
Online reviews: How to get people talking about your product online
We all do it. We look at the star ratings and read the…
The nightmare of contacting customers? Behavioural science turns it into a dream come true.
You’ve been having the same nightmare, over and over…
Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know
Email marketing has the highest ROI of any marketing…
Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors
Personality traits have been used and abused by Cambridge…
Conjoint analysis: how to correctly predict consumer purchase price of new products
You’re about to launch a brilliant, innovative product…
The financial sector has confused users that need help
This means that financial communications are governed by…
Not so added value: Don’t show all your product’s features.
Imagine you’re working in an electronics shop. A new…
Where does your brand sit in your consumer’s subconscious?
Wouldn't you love to have a solid, reliable map of where…
Russian dolls, danger, and behavioural economics
Popularised, praised and increasingly applied across a…
‘Dispense With A Horse’ – the problems with a high cost-of-thought
The inestimable Maria Popova (@brainpicker) drew my…
