Blog

30
Jul
18

Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Posted by | · · · · · · · · · · · · · · · · | The Hunter Blog | No Comments on Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Email marketing has the highest ROI of any marketing tactic. $44 for every $1 spent, say Campaign Monitor: Email marketing is a tactic that’s hard to ignore. But how do you make sure you get good conversion rates? There’s plenty of blogs, articles, and user-guides you can download – but how do you separate the folk-law […]

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16
Jul
18

Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Posted by | · · · · · | The Hunter Blog | No Comments on Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Personality traits have been used and abused by Cambridge Analytica1, but those traits offer positive benefits – especially when mapped to brands. Personality traits are relatively stable in humans2. They are organized by the Big Five3: extraversion agreeableness conscientiousness emotionality open-mindedness The model owes much to its many critics, each of whom tried to replace […]

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