Tag archive for ‘Incentives’

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  How do you use behavioural economics to increase desire for electric cars and bikes?

  30/3/10 • (34221http://www.thehuntingdynasty.com/2010/03/how-do-you-use-behavioural-economics-to-increase-desire-for-electric-cars-and-bikes/How+do+you+use+behavioural+economics+to+increase+desire+for+electric+cars+and+bikes%3F2010-03-30+11%3A08%3A35Oliver+Payne)

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  Incentives: Why parachutes never fail, trains are overcrowded, and you never meet an incompetent fugu chef

  05/12/09 • (26750http://www.thehuntingdynasty.com/2009/12/incentives-why-parachutes-never-fail-trains-are-overcrowded-and-you-never-meet-an-incompetent-fugu-chef/Incentives%3A+Why+parachutes+never+fail%2C+trains+are+overcrowded%2C+and+you+never+meet+an+incompetent+fugu+chef2009-12-05+16%3A46%3A44Oliver+Payne)

1. I’m watching you (and you’ll thank me for it)
   
2. Google: logically flawed?
   
3. Who will be the Ford of the 21st Century?
   
4. How do you use behavioural economics to increase desire for electric cars and bikes?
   
5. The dinner party kit: a bluffer’s guide to behavioural economics
   
6. Sustainable behaviour in the office – making it universal and inexpensive
   
7. How marketing agencies get sustainability communications wrong
   
8. How Obama, Cameron, Marks & Spencer, and B&Q are making sustainability normal
   
9. 5 incentives that create sustainable behaviour
   
10. Death and taxes: Why your decisions kill you and cost you money
    

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• JulieW: Very interesting work you're doing on this. And it makes so much sense that guilt-tripping and negativity don't work. Moving towards (changing) social norms makes so much more sense. And of course that we're much more likely to move towards something that's somehow pitched as something we...
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