Sustainable challenger brands need to look at social media with ‘soft eyes’

Posted by | · · · · · · | The Hunter Blog | 3 Comments on Sustainable challenger brands need to look at social media with ‘soft eyes’

[tweetmeme] If you look at social media with “soft eyes” you don’t get blinded by the presentation layer, you get to see it for what it is: An open, honest, and personal database. How valuable is that? In the popular HBO TV series The Wire the character Bunk Moreland explains to Kima Greggs that she […]

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