Construal Theory in communication: Tailoring your messages for maximum impact
Construal theory is a psychological theory that explains…
How to make a New Year’s resolution that will last forever – the science of habit formation
Most New Year’s resolutions have a success rate in the…
Domestic energy efficiency – ‘buy me, for me’, and other frames
As well as explicit meaning, words carry strong implicit…
A way to incentivise the growing cohort of baby-boomers to reduce water consumption
In general, baby boomers (the retired empty-nesters) have…
Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
The UK Department for Transport’s airing it’s THINK!…
The point of zero distance, pensions, droughts, and TV ads
A ‘tree top’ view, versus a ‘nose pressed against the…
