The ‘Hollywood hello’ – and the importance of context when communicating
When communicating we all like to be as precise as…
How to make a New Year’s resolution that will last forever – the science of habit formation
Most New Year’s resolutions have a success rate in the…
Context, really, is everything | Kontext, wahrhaftig, ist Alles
Most of us know a bit about ‘anchoring’ – even if we…
Domestic energy efficiency – ‘buy me, for me’, and other frames
As well as explicit meaning, words carry strong implicit…
Channel factors and big shifts in behaviour
Context is important. In fact, it’s one of the big three…