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April 20, 2012

Where’s our behavioural Silicon Valley?

The French anthropologist Claude Lévi-Strauss (1908-2009)…

by Oliver Payne

March 30, 2010

How do you use behavioural economics to increase desire for electric cars and bikes?

It’s easy to get someone to want a sexy Tesla. It’s sexy,…

by Oliver Payne

January 22, 2010

ƃuıʞuıɥʇ uʍop-ǝpısdn: I can change your answer by reversing the order of the question

By reversing the order of the question I can change your…

by Oliver Payne

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Money (but not called that, and how it changes behaviour). August 13, 2023
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The Hunter Blog

Money (but not called that, and how it changes behaviour). August 13, 2023
Reading ease is not as easy as all that – comprehension shows the way August 1, 2023
The ‘Hollywood hello’ – and the importance of context when communicating July 20, 2023
When research turns into promotion – the Mere Measurement effect July 10, 2023
We don’t make decisions based absolutely on what we want – school children and fruit show us proof June 30, 2023
You are the best person to talk to your customers (and the worst!) June 24, 2023
Asking with the right incentive June 19, 2023

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