August 13, 2023
Money (but not called that, and how it changes behaviour).
Advertising agencies make a lot of advertisements for…
August 1, 2023
Reading ease is not as easy as all that – comprehension shows the way
It's easy to make text readable, right? You just use the…
July 20, 2023
The ‘Hollywood hello’ – and the importance of context when communicating
When communicating we all like to be as precise as…
July 10, 2023
When research turns into promotion – the Mere Measurement effect
...Simply asking about the strength of desire…
June 30, 2023
We don’t make decisions based absolutely on what we want – school children and fruit show us proof
We don't make decisions based absolutely on what we want…
June 24, 2023
You are the best person to talk to your customers (and the worst!)
You are the best person to lead communication – because…
May 16, 2023
Construal Theory in communication: Tailoring your messages for maximum impact
Construal theory is a psychological theory that explains…
February 18, 2023
Well, this is one way of explaining what we do! Ari Melber explains Jay-Z lyrics
What does a behavioural insight & communication agency…
November 18, 2022
The invisible salience of Brewdog and Belvedere
The odd Belvedere ‘story’ is a smooth pebble in the shoe,…
October 17, 2022
Words that work: Email subject headings that increase and decrease response
Email is a common way to communicate. The stats are eye…
June 23, 2022
Mental models, and seeing the world
“Consumers. Sophisticated, they are” says a small, green,…
April 16, 2022
We are ancient creatures in modern times, fit for a world that no longer surrounds us
‘Eat, drink, and be merry, for tomorrow we die.’ -- 1. AN…
January 28, 2022
Improving comprehension in a simulated real-world environment
Many people receiving home claim process emails are…
November 24, 2021
The Good, the Bad and the Perverse
Physics is a tough subject. The laws are complex, the…
August 6, 2020
Glasgow: From murder city to friendliest city
Glasgow was dubbed the murder capital of Europe by World…
July 30, 2020
What’s colour got to do with it?
At any given second, you are being constantly bombarded…
June 1, 2020
How behavioural insights inform a process designed to stop an epidemic: The 100% condom program from Thailand
Thailand would have been a very different kingdom today…
May 5, 2020
Video Conferencing: The good, the bad and the ugly
Countries with a developed technological infrastructure…
October 16, 2019
Nudging by banks – is it today… or is it 1943 ?!?
In a collection of personal items we found a letter sent…
June 15, 2019
How many people do I need to test on? (Answer: It’s not as many as you think.)
An RCT (Randomised Control Trial), an online survey (e.g.…
March 14, 2019
Can bin setup in your office affect recycling behaviour?
Up to 45% of municipal waste is generated in the…