How many people do I need to test on? (Answer: It’s not as many as you think.)
An RCT (Randomised Control Trial), an online survey (e.g.…
Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors
Personality traits have been used and abused by Cambridge…
A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross
The excellent behavioural scientists, Ingrid M. Paulin…
Why do we need behavioural science? Because we’ve created a way of life we no longer recognise
‘Eat, drink, and be merry, for tomorrow we die.’1. An…
The smartest choice of all? Teaching organisations to make smarter choices
Until recently, behavioral insights research has…
The financial sector has confused users that need help
This means that financial communications are governed by…
Not so added value: Don’t show all your product’s features.
Imagine you’re working in an electronics shop. A new…
Where does your brand sit in your consumer’s subconscious?
Wouldn't you love to have a solid, reliable map of where…
When crowds know best: greater predictive power than expert forecasts of voting intention
Voting is a timely topic. Britain just voted out of the…
A step-by-step approach to reducing suicide among men
If you have been following any media outlet over the past…
Feel the pain – guaranteed | Spüre den Schmerz – garantiert
We work harder to avoid loss than we do to achieve gain.…
Russian dolls, danger, and behavioural economics
Popularised, praised and increasingly applied across a…
Domestic energy efficiency – ‘buy me, for me’, and other frames
As well as explicit meaning, words carry strong implicit…
When ‘somewhat likely’ means a lot more likely – the mere measurement effect
I saw this YouGov poll graph recently. Nice clearly…
