Conjoint analysis: how to correctly predict consumer purchase price of new products

Posted by | · · · · · · · | The Hunter Blog | No Comments on Conjoint analysis: how to correctly predict consumer purchase price of new products

You’re about to launch a brilliant, innovative product and everyone is going to love it. Of course they are – they told you so! This is what many companies tend to think, but unfortunately the gap between expected and actual consumer behaviour is often big. In fact: Only 3% of new consumer packaged goods reach […]

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